Marketing & Outreach Specialist

Be the Face of Pathways to Life! Are you the type of person who never meets a stranger? Do you thrive on building relationships, networking, creating engaging content, and making a difference in your community? If so, we want to meet you! Pathways to Life is seeking an energetic, creative, and self‑motivated Marketing & Outreach Specialist to help grow our behavioral health services across North Carolina. This isn't a desk job—we're looking for someone who loves being out in the community, representing our mission, and building partnerships that change lives. What You’ll Do Build and maintain relationships with referral sources, healthcare providers, community organizations, and stakeholders. Represent Pathways to Life at community events, health fairs, networking events, and provider meetings. Plan and execute outreach strategies that increase referrals and community awareness. Create engaging social media content, newsletters, flyers, brochures, and marketing campaigns. Coordinate community presentations and educational events. Track outreach activities, referral trends, and marketing metrics. Work closely with program leadership to identify growth opportunities. Serve as a positive ambassador for Pathways to Life and our mission. What We’re Looking For Excellent communication and relationship‑building skills. Outgoing personality with confidence speaking to individuals and groups. Strong organizational and time‑management skills. Creativity with marketing, branding, and social media. Ability to work independently while managing multiple priorities. Comfortable traveling throughout assigned service areas. Proficient with Google and Canva (or similar design software). Experience with social media management is preferred. Preferred Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field (or equivalent experience). Two or more years of experience in marketing, outreach, healthcare, behavioral health, or community engagement. Valid driver’s license with reliable transportation. Why Pathways to Life? At Pathways to Life, we don’t just provide services—we help people build better futures. Every connection you make has the potential to change someone’s life. If you’re passionate about people, enjoy thinking outside the box, and want your work to have a meaningful impact, we’d love to hear from you. Come grow with us. Build relationships. Create opportunities. Change lives. #J-18808-Ljbffr Pathways to Life, Inc