Field Marketing Specialist - Monterey/Central Valley

As a Field Marketing Specialist (FMS) for Mountain Mike's Pizza, you will serve as a local marketing brand ambassador, tasked with elevating brand presence and driving local B2B/B2C sales at the restaurant level. You will act as both a coach and a connector, building local business relationships, supporting franchisee engagement, and executing high-impact grassroots marketing. Key Responsibilities Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reach them with locally personalized, empathic phone & canvass outreach to generate leads Develop local B2B relationships to grow large-order and catering sales Create localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike's Pizza Partner with franchisees to build and activate sales through relationship building Build sales momentum overnight and over time Execute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media. Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic. Training: Provide coaching on canvassing, campaign planning, and local relationship-building. Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker. You will typically support 20-30 franchise locations, balancing in-person visits, administrative planning, and event execution. Qualifications Required: Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support Demonstrated success in B2B marketing or grassroots campaign execution Strong communication, organizational, and relationship-building skills Self-directed and able to work independently across multiple markets Ability and willingness to travel by car throughout Monterey and the Central Valley 3‑4 days per week. Proficiency with Microsoft Office, Google Workspace, and CRM/reporting tools Preferred: Background in QSR, restaurant, or franchise systems Familiarity with the Monterey and Central Valley market landscape Employment Type: Full-time, exempt position. Employment is at-will in accordance with California Labor Code §2922. Base Salary: $70,000 - $80,000 annually (commensurate with experience and geographic location) Compliance Statement Mountain Mike's Pizza is committed to full legal compliance with federal, state, and local labor laws. Schedule & Travel Workload: This is a full-time exempt position. The workload averages approximately 55 hours per week, including evenings and weekends, based on field needs and event schedules. Work Location: Monterey/ Central Valley (Remote/Home-Based + Local Field Travel). Employee must reside in the market and be able to travel (restaurant visits, event sites, canvassing) daily, as well as conduct remote/home-based administrative work. Travel: Frequent local travel across assigned trade areas throughout Monterey and the Central Valley (e.g., Clovis, Fresno, Hanford, Sanger, Tulare and Visalia) Driving Requirements: Must have reliable transportation and be able to transport signage and event materials. Mileage & Expense Reimbursement: All business-related mileage and approved expenses (e.g., phone, internet, printing) are reimbursed per California Labor Code §2802 and company policy. Driving Compliance: Time spent in the field is scheduled and monitored. DOT/FMCSA rules apply where required for business vehicle use. Base Salary: $70,000 - $80,000 annually (commensurate with experience and geographic location) Compliance Statement Mountain Mike's Pizza is committed to full legal compliance with federal, state, and local labor laws. #J-18808-Ljbffr