Senior Growth Marketing Manager

BetterSleep Marketing Opportunity

At BetterSleep, we're on a mission to help the world sleep better. With over 85 million downloads, we're one of the most trusted wellness apps globally, helping millions of people fall asleep, stay asleep, and wake up feeling restored.

We're at an inflection point. We're transforming from a content-driven sleep app into a connected sleep-health platform, where design, personalization, and behavioral science come together to create meaningful change in how people experience sleep.

This is a team that values speed, ownership, and thoughtful experimentation over doing things because they've always been done that way. We run continuous experimentation across our full channel mix. We're redefining how our marketing engine operates, we're partnering closely with the Product team to drive LTV and not just installs, and we're rethinking how a wellness app solves real-life problems. We're building a marketing organization that's deeply analytical, relentlessly curious, and willing to challenge assumptions in pursuit of better outcomes.

We're backed by BetterHelp and Teladoc, which gives us the resources of a public company. But we operate with startup-level ownership and speed. You won't be pushing pixels through an approval chain. You'll be shaping how millions of people interact with their sleep, every night.

What We Are Looking For

We are looking for a super-smart, ambitious and analytical performance marketer with a proven track record of acquiring users and delivering growth for a large-scale online mobile app. The ideal candidate will be able to recognize patterns from external data and identify interesting trends in the broader app marketplace to provide recommendations on design assets and product improvements. This person is a proactive problem solver and an expert in user acquisition strategy. They don't wait for tasks to be handed to them; they find the problem, and come to the table ready to discuss solutions. They are experienced with measurement of deferred revenue, SDK and pixel signal, and they are laser-focused on driving positive ROAS.

Responsibilities

• Plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets
• Develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution
• Collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results
• Support in making proactive investment recommendations
• Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating
• Continually strive for higher volume and margins with ongoing optimization
• Slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
• Collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation
• Analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
• Take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas
• Enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.