Solutions Marketing Manager
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Solution Marketing Manager
Our customer is looking for an enthusiastic and self-driven Solution Marketing Manager to join our Product Marketing team.
Join our team of talented engineers, marketers, and sales experts. We are a fast-growing Solution Provider focused on Cyber-Security - specifically on the increasingly fundamental area of Identity and Access Management (IAM). Located in Santa Clara, CA. Axiad will offer you the opportunity to touch all industries, Fortune 500 as well as SMB customers, and acquire first-hand knowledge of both traditional "on-prem" and Cloud solutions. With the increased demand for strong authentication and Identity Management solutions, our company has seen significant growth over the past couple of years and we are looking for motivated individuals to join our team of security experts.
As a member of the Product Marketing team you will be responsible for establishing a strong product-market fit for our products. To be successful you will need a deep understanding of the solutions and use cases our customers are addressing across multiple industries. Internally you will partner closely with Product and Sales, while working with our Marketing team to promote your solution-level messaging and content. Externally you will be an advocate of our products to our customers.
Main activity includes:
- Deliver sales content and tools that effectively advance our prospects and customers through the buyer's journey (solution pages, solution briefs, blogs, webinars, white papers, playbooks, presentations, demos, ROI models, etc.)
- Use customer evidence, market and competitive intelligence, and product performance data to represent the voice of the customer
- Develop targeted differentiated value propositions and support content based on vertical market strategies, including but not limited to feature stories, blog content, PowerPoint presentations, sales trainings, case studies, and web page content.
- Understand the competitive space, create and maintain competitor battle cards
- Work with the Product and Sales teams and other internal constituents to develop strategies for solution launches and markets; create and deliver training content for sales teams.
- Manage their Price list, based on market data
- Work with the Marketing team to build comprehensive plans that drive product sales and adoption in market and support campaigns with content
- Work with Product Management to influence long-term product strategies and roadmaps
Skills & Experience required
- Bachelor's degree
- Minimum 5 years of industry experience in B2B software, with at least 3 years in Product or Solution Marketing
- Experience working with information security, and Identity and Access Management.
- Excellent written and verbal communication skills for creating solution marketing content and presenting both internally and externally
- Demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment
- Proven track record of delivering results through cross-functional teams, in a highly matrixed environment
- Preferred location: Santa Clara, CA
We are a fast-moving company and are looking for candidates with growth potential, eager to learn and who can demonstrate their abilities and motivation to contribute in a fast-paced environment.
Our customer offers a competitive salary, stock options, and a full list of benefits, including health, 401K, vision, and dental coverage. You will work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions.
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