Regional Director of Sales and Marketing

ABOUT US

True Connection Communities, a proud member of Green Courte Residential Holdings, is a rapidly expanding network of luxury senior living communities specializing in Active Adult and Independent Living. At TCC, every day presents a unique opportunity for our team members to forge meaningful connections with residents, their families, and each other in a deeply personal and impactful way.

Whether you interact directly with residents or support those who do, you'll find countless opportunities to make a difference in the lives of others here.

Discover more about True Connection Communities and how you can be part of our mission to enhance the lives of seniors by visiting - and, check out a brief sneak preview into a ' day in the life' at TCC with our Sales Leader.

SUMMARY

The Regional Director of Sales position is responsible for providing sales leadership to a group of communities (10 communities - primarily east coast and Michigan) in order to drive occupancy and revenue. This role requires extensive travel to our communities (expected travel in the 75% - 80% range).

You'll work closely with the VP of Sales, Operations Leadership, and community-level Directors of Sales to develop sales strategies and adjust existing techniques to increase revenues within each Senior Living community. This critical role will oversee marketing campaigns, analyze current market trends to meet consumer expectations, coordinate promotional events, handle sales staff training, and work with leaders to create a successful sales culture at each community.

WHAT YOU'LL DO

• Works with the VP of Sales to position communities by communicating each communities' best attributes to prospective residents. Manages open inventory and collaborates on pricing opportunities with corporate leadership.
• Monitors marketing and sales performance expectations and takes action to exceed occupancy goals, revenue goals, and other company sales metrics.
• Oversees marketing budget dollars to assure optimal exposure in media (e.g., social media, print, digital) and with referral sources.
• Works with Operations Leadership and the VP of Sales to identify the appropriate sales structure at communities.
• Assists in interviewing, hiring, training, and coaching of all sales staff in assigned communities. Actively partners with Sales and Marketing, Human Resources, and Operations in the recruitment, hiring, training, coaching, evaluating, and performance management of all sales positions within assigned communities.
• Oversees and/or completes the marketing plan and budgetary process for assigned communities. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by assuring competitor information, data and feedback are available.
• Coordinates the completion of competitive analysis on assigned communities every quarter and keeps current on competitive projects and programs in the marketplace. Understands local markets and collaborates with Operations and the VP of Sales to make pricing and concession recommendations.
• Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information, develop plans to improve on the Key Performance Indicators (KPIs) if necessary and make recommendations for necessary changes.
• Responsible for conducting quality assurance calls throughout the sales process to ensure all sales and marketing processes are properly executed.
• Visits communities in order to ensure execution of the sales and marketing programs and strategies to achieve and maintain full occupancy as defined by the communities' business plans. Attends and participates in team meetings within TCC.
• Promotes True Connection Communities in a positive manner and sets the example for company's standards for excellence. Serves as a consensus builder among Sales and Operations teams.
• Encourages teamwork through cooperative interactions with Operations and other corporate personnel. Educates and supports Operations management and Executive Directors about the sales and marketing programs for their respective communities.
• Maintains comprehensive knowledge of the Customer Relationship Management (CRM) system and conducts training on the CRM. Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.
• Performs other duties as assigned.

REQUIRED EXPERIENCE

• Minimum of two to four years related experience in a multi-site and/or regional Sales leadership role.
• Excellent written and oral communications skills.
• Strong interpersonal skills with a demonstrated history of building strong relationships.
• Able to prioritize and effectively manage multiple tasks.
• Demonstrates good judgment, strong problem solving and decision-making skills.
• Must be willing to travel (75% - 80%) with proximity to a major airport.
• A valid driver's license, clean driving record, and automobile insurance.

PREFERRED EXPERIENCE

• Bachelor's Degree in healthcare, gerontology, business, sales or related field preferred.
• Sales leadership within Active Adult and/or Independent Living communities
• Familiarity with Microsoft Suite
• Experience with CRM systems (Salesforce or similar)

WHAT WE OFFER

• Competitive salary and incentive plans (quarterly)
• Health, Dental, Vision Insurance plan options
• Industry-leading Paid Time Off plan
• 401k
• And more...