Regional Marketing Director

Position Summary:

The Regional Marketing Director is a field-facing marketing leader responsible for driving divisional marketing performance, accountability, and return on investment across a defined multi-division region. This role serves as the strategic marketing owner for the region-partnering closely with Division Presidents, Sales Leadership, and Corporate Marketing to translate business objectives into executable, performance-driven marketing strategies.

The Regional Marketing Director provides real-time market support, prioritizes resources across communities, and ensures marketing investments directly impact traffic, lead quality, conversion performance, and sales velocity. While tactical execution is carried out by Division Marketing Managers and Coordinators, this role owns regional strategy, performance oversight, reporting, and corrective action.

This role also ensures each community operates against a proactive, performance-driven annual marketing and events calendar aligned to divisional sales priorities, inventory levels, and market demand.

This role will oversee the South Region inclusive of our Texas and Arizona Divisions. Candidates must be able to office in Dallas, TX.

Responsibilities:

Divisional Partnership & Strategic Oversight

• Serve as the marketing lead for assigned divisions, aligning strategy with sales, inventory, and revenue goals.
• Partner with Division Presidents, Sales Leadership, and Operations to support near- and long-term business objectives.
• Participate in weekly division leadership meetings and key sales 1:1s to assess needs and provide marketing guidance.
• Conduct monthly marketing performance reviews to evaluate KPIs, budget pacing, community priorities, and risks.
• Own impact assessments related to launches, absorption challenges, and inventory shifts, including strategic adjustments, budget reallocations, and community prioritization.
• Collaborate with Corporate Marketing, Digital, and Product Strategy teams to align messaging and execution plans.

Lead Management & Conversion Performance

• Analyze lead-to-appointment and lead-to-sale performance by community, lead source, and campaign.
• Identify funnel gaps and recommend corrective actions, including spend optimization, nurture strategies, messaging adjustments, and CRM workflow improvements.
• Partner with Division Sales Leadership to address recurring response or conversion challenges.
• Ensure marketing-generated leads (paid media, digital campaigns, and events) support timely follow-up, accurate attribution, and measurable ROI.
• Promote consistent lead management standards across divisions while adapting to local market needs.

Digital Performance, Website Oversight & ROI

• Own regional oversight of digital performance, including paid media efficiency, listings accuracy, and funnel health.
• Audit underperforming communities to ensure websites, listings, and inventory reflect current pricing, photography, availability, and buyer positioning.
• Direct monthly reallocation of digital spend based on performance data, inventory levels, and market conditions.
• Ensure accuracy and consistency across digital touchpoints, including community websites, listings platforms, Google Business Profiles, and CRM integrations.
• Partner with Corporate Digital and Creative teams to improve conversion performance and user experience.

Events, Outreach & Local Marketing Strategy

• Identify traffic, broker, or inventory gaps and recommend appropriate event strategies.
• Oversee development and management of an annual marketing and events calendar for each community, ensuring appropriate cadence, timing, and investment.
• Partner with Division Marketing Managers to sequence events strategically across launches, inventory pushes, broker outreach, and seasonal demand.
• Approve event objectives and success metrics while delegating execution to Division Marketing teams.
• Evaluate event effectiveness using performance data and adjust strategies to improve ROI and avoid audience fatigue.

Field Audits & Brand Standards

• Conduct regular field visits to audit active communities for brand compliance, on-site presentation, and merchandising accuracy.
• Partner with Division teams on joint audits while identifying recurring issues or systemic gaps.
• Escalate brand or execution concerns to Corporate Marketing and Operations as needed.
• Capture competitive insights, buyer feedback, and market trends to inform regional and corporate strategy.
• Maintain a visible and credible marketing presence in the field.

Reporting, Cadence & Communication

• Own the creation and standardization of regional reporting templates and performance dashboards.
• Deliver weekly divisional summaries and monthly regional reports covering key metrics, risks, ROI, and budget pacing.
• Clearly communicate insights, recommendations, and corrective actions to leadership.

Key Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• 10+ years of marketing experience, with multi-market or regional oversight preferred.
• Proven experience partnering with senior sales and division leadership.
• Strong knowledge of performance marketing, lead funnel analytics, and CRM systems (HubSpot preferred).
• Ability to balance strategic planning with hands-on performance accountability.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Experience in homebuilding, real estate, or a multi-location consumer business preferred.

Benefits:

In addition to competitive health insurance coverage for team members and their dependents, Risewell Homes also provides comprehensive benefits such as generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with employer matching; and a wellness incentive program to help team members thrive both personally and professionally.

Physical Requirements:

This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance is expected.

The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Supervisory Responsibilities:

This position does not include direct people management responsibilities but works closely with Division Marketing Managers and Coordinators to ensure alignment on strategy, priorities, and execution.

The role provides strategic guidance and performance oversight without formal supervisory authority, serving as a key liaison between Division teams and Corporate Marketing, Digital, and Creative Advertising Agency partners.

Travel Requirements:

This role requires approximately 50% travel to support assigned divisions, including field visits, community audits, leadership meetings, and on-site marketing or sales events. Occasional overnight stays and air travel may be necessary. A valid driver's license and active vehicle insurance must be maintained at all times.

FLSA Classification: Exempt

Disclaimer:
Risewell Homes is an equal opportunity employer. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add, modify, or remove job duties at any time.