Director of Marketing Operations

Position Summary: Director of Marketing Operations (hybrid)

Key Responsibilities

• 1. Strategic Leadership and Department Planning
  a. Partners with the Chief Marketing Officer to identify, prioritize, and execute high-impact opportunities across the Marketing organization.
  b. Supports strategic planning and development of short- and long-term departmental goals, priorities, and performance measures.
  c. Drives and supports cross-functional strategic initiatives that advance department goals and business outcomes.
  d. Recommends and implements new systems, processes, and operating models that strengthen efficiency, scalability, and organizational effectiveness.

• 2. Financial Planning and Resource Management
  a. Leads preparation, administration, and oversight of the Marketing Department’s annual operating and capital budgets.
  b. Reviews, evaluates, and consolidates budgets submitted by senior leaders and managers, ensuring alignment with organizational goals and financial guidelines.
  c. Develops and maintains systems and procedures for recording, monitoring, and evaluating financial performance and activity.
  d. Authorizes designated expenses, tracks budget performance, and investigates and resolves variances.
  e. Analyzes financial activity, identifies trends and patterns, and develops recommendations to support departmental goals and resource optimization.
  f. Advises the CMO and department leadership on financial and administrative matters and prepares reports, forecasts, and special analyses as needed.

• 3. Operations and Workflow Management
  a. Oversees day-to-day operational functions of the Marketing Department to ensure efficient, coordinated execution of work.
  b. Establishes and improves department-wide processes, policies, and workflows that support productivity, accountability, and service delivery.
  c. Oversees workflow and intake management, including leadership of the Marketing Traffic function to support timely execution of Marketing, Content, and Web projects.
  d. Manages departmental office operations, including workspace planning, equipment acquisition, and coordination of staff events and retreats.
  e. Ensures operational practices evolve to support a high-performing, integrated, and datadriven marketing organization.

• 4. People Operations and Organizational Effectiveness
  a. Oversees administration of human resource policies, procedures, and programs within the Marketing Department, ensuring compliance with organizational standards.
  b. Advises department managers on interpretation and application of personnel policies and procedures.
  c. Reviews and authorizes employee status changes, including hours, salary actions, and related administrative updates, as appropriate.
  d. Leads onboarding and offboarding processes for department staff.
  e. Reviews and helps evolve organizational structure, role design, and team processes to support growth, collaboration, and changing business needs.
  f. Supports professional development, team engagement, and a positive office culture that promotes teamwork and collaboration.

• 5. Team Leadership
  a. Provides leadership, coaching, and mentorship to staff across the Marketing Department through a collaborative and supportive management approach.
  b. Oversees assigned staff and administrative support personnel, including hiring, training, supervision, performance management, and workflow delegation.
  c. Monitors staffing needs, workload distribution, and operational coverage to ensure departmental priorities are met.

Minimum Qualifications

Education: Bachelor's Degree required. Business administration, health care administration or a closely related field.

Experience: 10 years experience required

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