Marketing Business Analytics Consultant, Marketing - Lakeland

Marketing Business Analytics Consultant, Marketing - LakelandThe incumbent supports decisions related to the financial performance of Publix, its products and services, Publix Marketing campaigns, and transactional data linked to customers. They act as a Subject Matter Expert with broad knowledge in the field of data analytics, responsible for the development and deployment of Analytical Solutions that support store financial performance, Marketing measurement, and the output of which drive strategic recommendations. This includes using a data science approach to researching and gathering data, developing analytical methodologies, performing statistical analyses to glean insights, software coding, and deploying solutions.Primary Responsibilities:Responsible for consulting and providing research-based recommendations to support strategic decision needs across the enterprise that require Marketing Analytics input.Responsible for developing and implementing Analytical Solutions that address business questions faced by decision makers throughout the organization and translating the outputs of those solutions into actionable tools, insights and recommendations.Applying the rigors of scientific methods to quantify the success of Publix experiments. The process requires gathering details about the test, developing a hypothesis, designing the test, selecting test and control stores or customers, executing the test, measuring the results, and reporting the findings.Recommending customer-facing personalization measurement and test strategies to decision makers in Marketing and other business functions.Utilizing data exploration and discovery techniques to explore data and search for insights. This most commonly includes conducting statistical analysis to determine trends and significant data relationships by using predictive software to create regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, and time series analysis.Required QualificationsBachelor's degree in Analytics, Information Technology, Computer Science, Statistics, Data Science, Geographic Information Systems, Engineering, or another analytical discipline from an accredited college or university or its equivalent.1 year experience writing SQL1 year experience writing R code or similar functionality within other statistical toolsbasic knowledge of Python codingknowledge of data and analytics using market business intelligenceability to apply the appropriate advanced mathematics and statistics methods to large data sets, including, but not limited to, regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, cluster analysis, k-means, sum of squares and time series analysisknowledge of and ability to apply Information Systems design methodologies, testing, processes and coding languagesability to develop advanced data algorithmsdatabase architecture skillsability to develop data visualizationsknowledge of and an ability to apply research best practices, including secondary research process and methodsability to develop research based recommendationsbasic knowledge of Alteryx and the Alteryx Server or similar Business Intelligence (BI) Toolsadvanced knowledge of Microsoft Excelcritical thinking skills and strategic thinking skills; including decision making skillsproject management skillsability to quickly develop an understanding of new information, processes and technologiesdemonstrate leadership skillssuperior written and verbal communications skillsteamwork and collaboration skills, including strong interpersonal and emotional intelligence skillsability to persuade others using logical debateability to work under minimal supervision and be self-directed with workloadability to demonstrate initiative by taking responsibility for learning new skills and processesability to work a variable work schedule as needed including nights, holidays, weekends, and extended hours to meet deadlines.Preferred QualificationsMBA or Masters in Analytics, Information Technology, Computer Science, Statistics, Data Science, Geographic Information Systems, Engineering, or another analytical discipline5 or more years of analytics, computer science, or GIS work-related experience3 years' experience writing SQL3 years' experience writing R code or similar functionality within other statistical toolsexperience with distributed big data and cloud based toolsdata Science Certificateadvanced knowledge of SharePoint Developmentadvanced knowledge of Power BI or similar data visualization tooladvanced knowledge of Publix business systemsexpert knowledge of Alteryx and the Alteryx Server or similar Business Intelligence (BI) Toolsadvanced knowledge of Big Data and cloud based machine learning and artificial intelligence tools such as Microsoft Azure, Hive, Presto or Hadoopadvanced knowledge of APT Test and Learn, Marketbasket Analyzer and Benchmarkerbasic knowledge of C and C # languagesexpert knowledge of Microsoft Excelability to design intuitive end user interfacesknowledge of other Publix Business Units, including their basic roles and responsibilitiesbroad knowledge of the data and analytics methods used by the Marketing Analytics and Consumer Insights function Publix Super Markets, Inc.