Manager, Field Marketing and Communications

Role Description

The Alzheimer’s Association is seeking a creative, detail-oriented Manager of Field Marketing and Communications to provide tactical marketing and communications support across the Lakes to Coast Territory. This role is responsible for developing and executing a wide range of marketing and communications materials and strategies that enhance awareness, engagement, and participation across mission and fundraising priorities. The Manager plays a key role in content creation, digital channel management, and production of tools and templates to support local implementation and brand consistency across the territory.

The ideal candidate is a strong writer, digital communicator, and project manager who thrives in a collaborative, fast-paced environment and is passionate about advancing the mission of the Alzheimer’s Association. This position can be based anywhere within the Lakes to Coast Territory including Michigan, Indiana, Kentucky, Tennessee, North Carolina, or South Carolina.

• Develop and produce marketing and communications tools and templates to support local staff across the territory, ensuring consistent branding and messaging.
• Create and manage content for newsletters, email marketing, website updates, and social media channels that reflect the Association’s mission and drive engagement.
• Design and distribute internal communications materials that inform and connect staff and volunteers to key initiatives and priorities.
• Support the development of digital campaigns including copywriting, scheduling, posting, and monitoring performance across email, web, and social platforms.
• Assist with creative development and production of promotional materials, collateral, event signage, and advertising assets, leveraging national templates when possible.
• Maintain and update regional web pages to ensure content accuracy, alignment with brand standards, and accessibility for diverse audiences.
• Provide logistical and creative support for regional storytelling, media outreach, and other communications initiatives.
• Collaborate with regional and national MarComm colleagues to adapt and share content, best practices, and tools.
• Track and report on key digital metrics (email open rates, web traffic, social engagement) to inform future strategies.
• Recruit, coach, and collaborate with volunteer leaders to extend marketing and communications reach, serve as local ambassadors, and strengthen community engagement.
• Ensure all communications uphold the Association’s commitment to diversity, equity, and inclusion.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 5–7 years of experience in marketing, communications, or related roles.
• Demonstrated success in content creation, digital marketing, and project coordination.
• Strong writing, editing, and proofreading skills with attention to tone, clarity, and brand alignment.
• Experience managing social media platforms and email marketing tools (e.g., Sprout, Hootsuite, Constant Contact, Mailchimp, or similar).
• Familiarity with web content management systems and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong organizational and communication skills, with attention to detail and accuracy.
• Ability to work both independently and collaboratively in a remote environment.
• Creative storyteller with strong digital and visual communication skills.
• Proven ability to translate complex information into clear, engaging content.
• Highly organized, proactive, and adaptable in managing competing priorities.
• Collaborative team player with a service-oriented mindset.
• Commitment to the Alzheimer’s Association’s mission, values, and inclusive culture.
• Valid driver’s license and ability to travel occasionally as needed.

Requirements

• Full time, based on 37.5 hours minimum/week.
• Grade 6. The Alzheimer's Association’s good faith expectation for the salary range for this role is between $60,000 - $70,000.
• Reports To: Territory Marketing & Communications Director.

Benefits

• Comprehensive benefits package for employees working 24 hours/week or more, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays, and Paid Family Leave.
• Annual Cultural & Heritage Day and Volunteer Day of their choosing.
• Eligibility for gold standard 401(k) retirement plan.
• Full time employees (37.5 hours/week) will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Company Description

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support, and research. Our mission is to lead the way to end Alzheimer's and all other dementia by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers, and those that may develop the disease in the future.