Email Marketing Specialist

Email Marketing Specialist (Cold Email Outreach)

We're seeking a highly motivated Email Marketing Specialist to lead or support our outbound email outreach initiatives. This role is perfect for someone who thrives in fast-paced environments, understands the nuances of cold email campaigns at scale, and is experienced with the tools that keep those campaigns compliant and effective.

We're open to two types of candidates:

• Strategic Leaders who can design, execute, and optimize outbound email strategies.
• Technical Operators who are execution-focused, with deep knowledge of tools, deliverability, and inbox management.

Our ideal hire is someone who is resourceful, detail-oriented, and up to date on the ever-changing rules of email outreach.

Responsibilities

Strategic (for candidates targeting a leadership role):

• Design and implement scalable cold email outreach strategies
• Develop segmentation, targeting, and messaging frameworks
• Analyze campaign performance metrics and continually optimize for results
• Collaborate with copywriters, SDRs, and growth leads to align messaging with business goals

Technical (for all candidates):

• Set up, warm up, and manage cold email infrastructure
• Ensure high deliverability using appropriate configurations (e.g., SPF, DKIM, DMARC)
• Manage inbox rotation, throttling, and list hygiene
• Build and maintain automations using tools like Email Bison, Email Guard, and Cheap Inboxes
• Source and verify prospect data using tools like Exportapollo.io and Million Verifier

Tools You'll Use

Familiarity or hands-on experience with the following is required:

• Email Bison – warm-up and deliverability management
• Email Guard – inbox protection and monitoring
• Cheap Inboxes – bulk inbox creation and rotation
• Exportapollo.io – lead sourcing and enrichment
• Million Verifier – email list cleaning and verification

Who You Are

You could be a great fit if you:

• Have 2+ years of experience with cold email marketing
• Understand technical email setup and can troubleshoot deliverability issues
• Are comfortable using data to inform decisions and improve outcomes
• Can work autonomously and manage multiple moving parts
• Have strong attention to detail and follow best practices for compliance

For strategic candidates, additional qualifications include:

• Proven experience leading outbound or growth campaigns
• Ability to think creatively and experiment with new approaches
• Strong communication and team collaboration skills

What We Offer

• A fully remote work environment
• Flexibility and autonomy to do your best work
• Opportunity to build and shape a function from the ground up
• Competitive compensation, with room for growth