Marketing Program Manager

Note: This a fully onsite role 5 days a week in Bentonville, AR, Bellevue, WA, or Hoboken, NJ. Our Marketplace team is seeking a high-velocity, strategic Marketing Program Manager to drive growth initiatives across our Marketplace portfolio and spearhead high-impact cross‑functional partnerships. Sitting at the intersection of B2B seller acquisition and broad‑scale consumer marketing, this role is the primary strategic engine unlocking growth opportunities across core footprint markets and expanding non‑footprint territories. This highly visible position requires a blend of strategic vision and an operational bias for action. You will identify shared resources, navigate complex stakeholder ecosystems, engage roadblocks with urgency, and translate business opportunities into high‑converting, full‑funnel campaigns. Strategic Growth & Expansion Cross‑Market Strategy: Develop and execute marketing strategies across existing footprint markets while identifying and sourcing scalable channels for non‑footprint expansion. Business Unit Integration: Partner across internal business units to capitalize on co‑marketing opportunities—bridging B2B seller positioning with broad consumer engagement. Brand Positioning: Drive adoption of refined brand positioning and guidelines, ensuring cohesive messaging across diverse partner teams and stakeholder groups. Program Execution & Leadership High‑Urgency Execution: Direct concurrent marketing launches, establish clear timelines, and proactively elevate bottlenecks to maintain momentum. Full‑Funnel Campaign Architecture: Deliver integrated campaigns supporting seller acquisition, engagement, and consumer pull‑through across digital, owned, content, social, email, site, and experiential channels. Channel & Content Optimization: Oversee content strategy and social presence to align with overarching business goals and drive continuous brand pull‑through. Analytics & Performance Performance Analysis & QBRs: Define campaign KPIs, evaluate competitive dynamics, and lead Quarterly Business Reviews (QBRs) to translate performance data into actionable strategic shifts. Qualifications & Requirements Experience: 3–5+ years of hands‑on growth marketing, campaign management, or integrated marketing experience spanning both B2B and B2C audiences. Strategic Drive: Proven ability to act as a strategic driver first and an organized executor second—bringing clarity to ambiguity and synthesizing input from diverse stakeholders. Execution & Resilience: Strong bias for action, high sense of urgency, and the confidence to advocate for resources, navigate feedback, and make decisive calls in fast‑paced environments. Market Expansion: Experience working with distributed footprint markets and navigating resource allocation for emerging or non‑footprint regions. Data & Analytics: Solid analytical skills with experience measuring full‑funnel campaign effectiveness, defining KPIs, and optimizing seller acquisition costs and return on ad spend (ROAS). Communication: Superior written and verbal presentation skills, with comfort presenting to senior leadership and aligning cross‑functional teams around high‑profile goals. #J-18808-Ljbffr