Paid Search Strategist

Paid Search Strategist

The Paid Search Strategist develops and manages paid search strategy, implementation, and day-to-day optimization for client accounts. Reporting to a Paid Media Manager within one of our team pods, the Strategist executes high-quality, data-driven work, contributes to account strategy, and supports complementary paid social and programmatic efforts. We're looking for a passionate, hands-on digital marketer who thrives in a fast-paced, growth-oriented environment.

Responsibilities

Develops, executes, and manages paid search campaigns for assigned clientsincluding tactics, budgets, projected impact, targeting, ads and keywordsand supports paid social and display activation under the Paid Media Manager's direction.

Focuses primarily on paid search, with the ability to activate and manage paid social and display.

Mentors Associate team members on assigned accounts and reviews their work for accuracy and quality.

Executes ongoing optimizations and campaign adjustments for assigned accounts, aligned with strategy and business goals.

Delivers polished, accurate final deliverables.

Builds campaigns in platforms such as Google Ads, Microsoft Ads and Meta; performs QA and final review for accuracy.

Proactively reviews campaigns on a weekly basis and identifies optimization opportunities, mapping out a plan to complete.

Manages weekly campaign optimization for assigned accountsbudget pacing, SQR review, performance check-ins, and execution against the optimization roadmap.

Contributes to monthly client reporting by surfacing insights and recommending optimizations and strategic adjustments.

Conducts keyword research, bid and budget management, ad copy development, and ongoing search-term and negative-keyword management.

Supports the Paid Media Manager in translating account strategy into executed campaigns.

Qualifications

4+ years of experience

Intermediate to expert-level knowledge in paid search required; proficiency in paid social preferred

Conversant with paid search terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.)

Comfortable looking beyond platform level metrics to tie campaign performance to down-funnel success

Agency experience highly preferred

Google Ads and Microsoft Advertising certifications preferred

Bachelor's degree

Experience with Google Analytics 4 (GA4) and Google Tag Manager

Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) or Google Workspace tools (Gmail, Docs, Slides, Sheets), with intermediate to advanced Sheets/Excel skills

Ability to communicate with a variety of subject matter experts and clients

Excellent written and verbal communication skills

Very strong ability to organize work and adhere to deadlines

Highly accountable and proactive