Digital Marketing Analyst

Digital Marketing Analyst

The Digital Marketing Team at drives client-facing digital initiatives firm-wide. The bulk of the team is located in New York, with key regional leaders in London, Hong Kong, and Tokyo, and cross-functional business partners across the globe. This is an expanding team that drives the company's digital vision in service of client relationships worldwide. The Digital Marketing Analyst will be a key addition to our team, and will enable us to scale our efforts and drive measurable business results via best-in-class digital campaigns and content. The role is a unique opportunity to contribute across all aspects of digital marketing, including the creation and deployment of website content and email.

Responsibilities:

Support content production across the family of client-facing websites, using the Sitecore content management system. Includes primary content production of HTML and image assets.

Coordinate production tasks with off-shore content production team, including full ownership of outcome, quality control, code-review, troubleshooting, and adherence to design requirements, brand standards, and best practices.

Partner with content strategy, product marketing & channel marketing teams, digital design, front- and back-end development teams to manage delivery of end-to-end integrated campaigns across multiple digital channels.

Apply visual creativity and design eye to optimize email, campaign, and web creative in partnership with our Digital Design Lead, including image selection and light edits as necessary using Figma and other tools.

Partner with internal teams to produce and deploy content for internal platforms such as the corporate intranet, our digital asset management system Seismic, and Salesforce.

Stay informed on digital marketing best practices.

Perform competitive analysis on our industry peers and digital marketing leaders in other industries.

Undertake strategic ad hoc projects as required.

Qualifications:

Bachelor's degree required, with preference to majors in marketing, finance, operations, computer science, engineering, or technology

1-2 years' experience in a digital content production role using a content management system, Sitecore a plus but not required

Proficiency in HTML production for web and email, Litmus a plus but not required

Knowledge of CSS and JavaScript a plus, but not required

Exposure to digital content creation software, such as Figma

Business-to-business experience preferred

Excellent interpersonal, communication, and problem-solving skills

Self-starter with ability to manage multiple projects and shifting priorities in deadline-driven environment

Occasional schedule flexibility for collaboration with global colleagues across time zones

Experience with Agile/Scrum methodologies and project management platforms (e.g., Azure DevOps and Monday.com)