Content Manager

Content Manager

Kelly Services is currently seeking a Content Strategist for one of our top clients in Jacksonville, FL. Kelly Outsourcing Consulting Group (KellyOCG), a managed solutions provider and business unit of Kelly Services, Inc., is currently seeking a Content Strategist for a 12-month+ engagement with one of our global clients in Jacksonville, FL. As a KellyOCG employee you will be eligible for Medical, Dental, 401K, and a variety of other benefits to choose from. You'll also be eligible for paid time off, including holiday, vacation, and sick/personal time. All KellyOCG employees receive annual performance reviews.

Job Description: We're looking for a Content Strategist to lead the planning, creation, optimization, and governance of digital content across the web experience, with a focus on non-branded eye health education and Hero campaign support. In this role, you will shape content that is clear, accurate, engaging, and user-centered while aligning to brand standards, business priorities, and regulatory requirements. You'll work across marketing, creative, digital, legal, and regional teams to deliver content that performs across the customer journey and supports modern search best practices, including SEO, AEO, and GEO.

Key Responsibilities:

• Develop and maintain an annual content calendar aligned to business priorities, audience needs, and performance insights
• Lead the content lifecycle across Hero, Help, and Hub content—from brief through creation, optimization, measurement, governance, and retirement
• Create, write, and edit digital content that is audience-centered, brand-right, and fit for a regulated healthcare environment
• Partner with designers, developers, marketers, and regional and local market teams to align on priorities, timelines, and content needs
• Champion modern content capabilities, including responsible use of AI-enabled tools, to improve and track/report quality, consistency, and operational efficiency
• Ensure content adheres to brand standards, accessibility considerations, and legal, medical, and regulatory requirements
• Monitor content performance and use data, search insights, and user behavior to inform optimization opportunities
• Optimize content for discoverability across traditional search and AI-powered answer and generative experiences
• Contribute to content strategy discussions and communications with regions and markets; lead communications to drive awareness, adoption, and scale of content opportunities
• Support content updates and approvals within the content management system (CMS) and promotional review workflow

Technical Requirements & Preferences:

• Experience working in a CMS and managing web content workflows
• Excellent writing, editing, and content strategy skills, with the ability to adapt tone and messaging for different audiences and channels
• Strong understanding of digital content best practices, including SEO, AI search, accessibility, and user-centered content design
• Experience working within regulated review and approval environments; healthcare, medical device, or pharmaceutical experience preferred
• Strong project and workflow management skills, including intake, prioritization, backlog management, and the ability to manage multiple deliverables simultaneously
• High attention to detail, sound judgment, and a continuous improvement mindset
• Comfort leading and influencing cross-functional teams and stakeholders across markets and functions
• Familiarity with tools such as JIRA, Confluence, Monday.com, analytics platforms, and AI-enabled content tools is a plus

Important information: This position is recruited by a remote Kelly office, not your local Kelly branch. Applicants must be legally permitted to work in the United States.

As a Kelly Services employee, you will have access to numerous perks, including:

• Vacation and sick pay
• Paid holidays
• 401(k) plan
• Group medical, vision, dental, life, and short-term disability insurance options
• Kelly Discounts on goods and services, auto and home insurance, and tuition at Kelly partner schools
• Kelly Learning Center offers free courses and trainings
• Weekly pay

About Kelly Services ® As a workforce advocate for over 70 years, we are proud to have a role in managing employment opportunities for more than one million workers around the globe. We employ 550,000 of these individuals directly with the remaining workers engaged through our talent supply chain network of supplier partners. Revenue in 2015 was $5.5 billion. Visit kellyservices.com and connect with us on Facebook, LinkedIn, and Twitter. Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females, Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is committed to employing a diverse workforce. Equal Employment Opportunity is The Law.