Digital Account Manager

The ideal candidate has a solid understanding of the media landscape, audience behavior, and digital content monetization. You will work closely with commercial, editorial, and technical teams to deliver innovative campaigns that align with both client goals and our brand values. Key Responsibilities: Act as the main point of contact for assigned advertising and brand clients, ensuring clear communication and alignment on campaign objectives. Manage end-to-end digital campaigns across display, video, social media, programmatic, OTT/CTV platforms, and branded content. Collaborate with internal creative, editorial, sales, and production teams to ensure seamless execution of digital sponsorships and media buys. Develop digital media plans based on audience insights and platform capabilities. Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, YouTube Studio, and ad server dashboards. Provide regular performance reports, insights, and optimization recommendations to clients and internal stakeholders. Upsell digital products and identify opportunities to increase client spend and campaign value. Stay up to date on digital media trends, advertising technology, and audience engagement strategies specific to the broadcasting industry. Ensure all campaigns adhere to broadcast regulations, digital standards, and brand guidelines. Requirements: Bachelor's degree in Marketing, Communications, Media Studies, or a related field. 2–4 years of experience in a digital account management, media planning, or advertising operations role—preferably in a media, broadcasting, or entertainment environment. Strong understanding of digital advertising products including video ads, display, native, branded content, and social campaigns. Experience working with media ad servers, DSPs, and analytics tools. Exceptional communication and presentation skills, with a strong client service mindset. Ability to work in a fast-paced, deadline-driven environment with multiple stakeholders. Familiarity with audience targeting, A/B testing, and campaign optimization best practices. Preferred Qualifications: Experience with platforms like Google Ad Manager, YouTube Studio, Meta Ads, TikTok Ads, and broadcast OTT platforms. Knowledge of broadcast media sales and how digital fits into cross-platform campaigns. Experience working with entertainment brands, shows, or live event campaigns. Understanding of compliance and legal standards for advertising in media/broadcasting. #J-18808-Ljbffr