Digital/Social Media Marketing Manager

Requisition ID 2286 -Posted - Commercial - Full-Time - Job Posting Country (7) Fall Creek is creating a world with better blueberries through its friendly, collaborative team spread across the globe. To help us accomplish this, we are seeking a qualified Digital/Social Media Marketing Manager to join our global team. This position can be located in the United States OR Mexico OR Chile OR Peru OR Spain OR South Africa OR The Netherlands. This is an exceptional opportunity to shape the global digital presence of Fall Creek® and its two distinct brand programs, Fall Creek® Collection and Sekoya®. You will have direct influence over how we engage growers, retail partners, and end consumers across our key global regions, leading integrated campaigns, paid media strategy, a major website refresh, and the ongoing evolution of our digital ecosystem. What you'll do at Fall Creek: ESSENTIAL DUTIES: Develop and execute digital marketing strategies across the B2B2C value chain Lead all HubSpot marketing tasks and platform management Spearhead 2026 website revamp and refresh projects Manage direct report and collaborate with global marketing teams Analyze performance metrics and provide data-driven recommendations Social Media Management: Create content for Fall Creek's® social platforms Establish annual and monthly social media calendars in alignment with marketing managers Maintain consistent brand messaging across all regions and cultural markets Campaign Execution: Plan and execute email campaigns for growers, retailers, and supply chain partners Monitor campaign budgets and optimize performance Support SEO/SEM initiatives and stay current with digital trends Partner with design team, regional managers, and external agencies Coordinate with product, customer service, and grower support teams *Scope includes additional strategic digital marketing initiatives as business priorities evolve. What you bring to Fall Creek: REQUIRED EDUCATION, KNOWLEDGE, SKILLS AND TRAINING Bachelor's degree in Digital Marketing, Communications, Marketing, or related field 10+ years of experience in digital marketing, social media, brand management, and/or consumer strategy Proven success with digital/social media strategies that deliver measurable business results Experience managing teams and external vendor relationships Proficiency in English and Spainish (both Written and Verbal) Deep understanding of social media platforms and analytics/reporting Knowledge of SEO, SEM, and content optimization strategies Proficiency in HubSpot, social media management tools, and Google Analytics Basic photo/video editing skills preferred (e.g. Canva) Strategic thinking with strong project management abilities Excellent communication and cross-cultural collaboration skills Data-driven decision making and analytical mindset Comfortable presenting to senior leadership and managing multiple priorities Strategic mindset with creative problem-solving abilities Passion for digital innovation and staying current with industry trends Global perspective and cultural intelligence for international markets Results-oriented approach with strong attention to detail Exceptional project management skills with composure under pressure and ability to navigate multiple strategic priorities simultaneously Who is Fall Creek? We’re a US-based company with a keen focus on blueberry genetics, plants,and grower support delivered to the world’s premier blueberry growers. From our humble beginnings in Lowell, Oregonmore than40 years ago, we now also havewholly-owned nurseries in Mexico, Peru, Spain, South Africa, Netherlands, China, and Chile. Additionally, we have built a global team of the finest breeders, researchers, propagators and nursery professionals, grower support technicians, sales and customer service experts and more. We’re a deeply-planted link in a global chain, ready to serve our customers and our industry throughout North, Central,and South America, Greater Europe, Asia, and Africa. Our mission is to serve the growers and to support the blueberry industry, helping to ensure growers maximize success through our delivery of the best genetics and plants, technical know-how and global market intelligence. To fulfill our mission, we focus on cultivating exceptional plants, building strong relationships and providing responsive customer service. This is all part of how we’re helping to build A World with Better Blueberries™. #J-18808-Ljbffr