Director of Digital
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Opportunity at a Glance
The Director of Digital owns the strategy, roadmap, and ongoing delivery of ACAMS.org and the broader ACAMS Digital Ecosystem. This is more than a website leadership role: our digital platform is a product in its own right, spanning discovery, trial, purchase, and renewal of certifications, training, membership, and subscription-based news and intelligence content. You will act as the connective tissue between Marketing, Product, Sales, Operations, and News/Intelligence — translating business goals into a prioritized backlog and shipping continuously through an agile delivery process.
Responsibilities
- Develop and maintain the roadmap for ACAMS.org, with stakeholder buy-in, spanning the full Digital Lifecycle: Find, Try, Buy, Renew, and Consume
- Play a leading role in defining the product vision for the ACAMS Digital Ecosystem — an end-to-end digital experience supporting ACAMS members across their professional journeys, from first certification through ongoing intelligence and community engagement
- Drive stakeholder alignment across Marketing, Product, Sales, Operations, and News/Intelligence divisions to maintain a unified backlog and prioritize website changes against business impact
- Own the ongoing release of website enhancements and bug fixes through an agile delivery process, partnering with engineering, design, and vendor teams on sprint planning, QA, and launch
- Optimize the digital commerce and subscription experience — conversion, self-service, and renewal — for products including premium news and intelligence content
- Define and track KPIs for digital performance (traffic, conversion, engagement, retention) and use data and user research to inform prioritization
- Lead and participate in regular executive updates on roadmap progress, results, and risks
Qualifications
- 8–10+ years in digital product management, digital experience, or e-commerce leadership, including ownership of a revenue-generating website or digital platform
- Proven success managing a cross-functional backlog and shipping through agile processes (Scrum/Kanban) with internal teams and external partners
- Experience with subscription, membership, or premium content business models; familiarity with CMS, e-commerce, CRM, and analytics platforms
- Strong stakeholder management and executive communication skills — able to build consensus across divisions with competing priorities
- Data-driven decision-maker comfortable with web analytics, A/B testing, and customer journey optimization
- Bachelor’s degree required; advanced degree or product management certification a plus. Familiarity with professional associations, credentialing, or B2B publishing environments is a strong plus
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#J-18808-Ljbffr Jobleads-USVacancy posted 2 days ago
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