Marketing Specialist

Join Our Team!Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!Job Description SummaryPosition Responsibilities:Execute marketing programs aligned to GTM strategies for enterprise initiatives, customer segments, end markets, and account-based programs.Support the development and launch of programs that drive awareness, engagement, and pipeline growth.Liaise with marketing department stakeholders to identify and implement the most appropriate content strategy and channel mix.Coordinate the creation, production, and distribution of marketing assets, sales enablement collateral, and operational materials — including flyers, direct mailers, banners, media ads, and social content.Maintain project plans and coordinate cross-functional inputs to drive on-time, on-brand initiative launches.Support intake, documentation, and workflow processes to ensure consistency and scalability.Coordinate initiative briefings across marketing teams (market intelligence, search & performance, content & lifecycle) to ensure alignment with GTM strategy.Partner with Sales, Digital, Operations, and Product teams to support coordinated go-to-market execution.Support sales enablement by coordinating marketing materials, tools, and field communications — ensuring teams are equipped to activate GTM programs effectively.Contribute to the development and maintenance of marketing playbooks, templates, workflows and best practices.Proactively engage with sales and operations teams to understand the rental business, market trends, and customer needs.Stay current on marketing performance metrics, campaign results, and key indicators to support data-driven decision-making.Identify executional improvements to increase efficiency, speed-to-market, and program effectiveness.Pull dashboard updates and draft recaps of initiative performance to share with stakeholders.Areas of Focus (may include, but are not limited to): Digital marketing & customer experience support, Account-based programs for priority customers, Sales enablement materials & go-to-market support, Performance tracking, reporting, and optimization, Cross-functional coordination & stakeholder alignment, Some travel is requiredRequirements:Education & Experience:Bachelor's degree in marketing, business, communications or equivalent work experience2 - 4 years of experience in marketing, campaign execution, or field marketingProficiency with Microsoft Office SuiteTrack record of collaborating across Sales, Branch Operations, Digital, and Product DevelopmentExperience in B2B marketing environments preferred; Vertical or industry-focused marketing familiarityUnderstanding of rental, logistics, or supply chain industry trends and market dynamicsSolid organizational, communication, time management and proofing skillsStrong analytical, problem-solving, communication and presentation skillsComfortable shifting between strategy and executionStrong bias for action with the ability to prioritize and manage multiple prioritiesSelf-starter who takes ownership and brings energy and positivity to the teamPhysical Demands:Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt's safety policies and guidelines. Reasonable accommodation may be made to comply with ADA/ADAAA.The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected groundBase Pay Range: $64,790.00 - 89,086.80Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit for more information on our benefits and to join our Talent Network. Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes:Health, Dental and Vision plans401(k) MatchVolunteer time offShort-term and long-term disabilityAccident, Life and Travel insurance, as well as flexible spendingTuition Reimbursement OptionsEmployee Assistance Program (EAP)Length of Service AwardsYou will become eligible for benefits on the first of the month following 30 days from your start date. Sunbelt offers team members the following paid time off from work, subject to Sunbelt's policies (unless specified in a collective bargaining agreement):12-25 vacation days depending on years of service5 sick days6 holidays2 half day holidays2 floating holidays1 inclusion day1 volunteer dayGear up for an exciting career! Sunbelt Rentals supports service members. Veterans encouraged to apply.