Commercial Marketing Manager, Broadband Customer Management

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The Commercial Marketing Manager is responsible for analyzing and developing strategies that influence revenue, lifecycle and customer retention across T-Mobile's Broadband portfolio. Requires deep competency across data-driven analysis, pricing strategy, marketing strategy, competitive insights, business management, financial acumen, relationship building & influencing, go-to-market planning, and cross-functional leadership. The Commercial Marketing Manager will partner with Finance, Market Intelligence, Product, Marketing, Program Management, Analytics, and Operations to define and execute strategic vision. This is a high-impact opportunity for a strategic, analytically rigorous, and financially minded professional to identify new solutions, build business cases to drive strategic decisions, and deliver measurable outcomes in a fast-paced environment. This role will primarily own Fiber customer migration, but will also support Fiber and Home Internet disconnect, revenue, and lifecycle analysis as needed.

This is a hybrid role requiring a minimum of 3 days per week in the office.

Responsibilities:

• Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy. Translate complex internal and external data sets into clear, decision-ready insights for leadership.
• Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment-specific offers. Build high-quality financial models and validate assumptions through data analysis.
• Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights. Requires strong cross-functional collaboration to ensure flawless execution of customer-facing programs.
• Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data. Provide strategic recommendations on offers and programs to acquire and retain broadband customers.
• Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes, managing forecast accuracy and performance to plan.
• Collaborate with marketing partners to develop customer journeys and communications based on data-driven customer segmentation and lifecycle insights.
• Also responsible for other duties/projects as assigned by business management as needed

Knowledge, Skills, and Abilities:

• Advanced Data & Business Analytics - Demonstrated ability to analyze large, complex data sets to surface actionable insights; experience with BI tools, SQL, Excel modeling, or equivalent analytical platforms. Able to connect data findings to business outcomes and recommend strategic action.
• Financial Acumen / Business Case Development - Knowledge of financial drivers; experience managing return on investment objectives; ability to develop high-level financial models and review quarterly forecasts and budgets.
• Target Setting and Results Measurement - Ability to lead planning cycles in a fast-paced and highly competitive industry with a collaborative approach; comfortable setting measurable KPIs and tracking performance rigorously.
• Strategy Development - Experience in defining and leading marketing strategies grounded in data and customer insights.
• Presentations & Storytelling - Strong communications skills by presentation, written, and verbal methods; ability to synthesize complex analytical findings and large amounts of information into a clear, cohesive story for senior audiences.
• Telecommunications / Internet Experience - Strong understanding of broadband, voice, and data services and products.
• Cross-Functional Leadership - Ability to influence, lead, and coach cross-functional teams and champion new concepts and ideas.
• Go-to-Market Strategy - Experience in defining and executing go-to-market strategies.

Qualifications:

• Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
• 4+ years of Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
• Analyzing customer, business, and industry data to drive business performance; proficiency with data analysis tools, dashboards, and reporting platforms.
• Business case development and financial modeling to support strategic recommendations.
• Driving strategy cross-functionally across large, matrixed organizations.
• At least 18 years of age
• Legally authorized to work in the United States

Base Pay Range: $84,200 - $151,900

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location,

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out

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