Integrated Marketing Coordinator
Full-time
BIOLOGIQUE RECHERCHE
Integrated Marketing Coordinator
OVERVIEW:
Biologique Recherche US is transforming into a modern, omnichannel powerhouse, scaling retail and D2C while fiercely protecting the professional network that has defined us for decades. We are looking for an Integrated Marketing Coordinator based in NYC to support & deploy scalable omnichannel trade marketing and communications initiatives to drive commercial outcomes. This position will coordinate everything from marketing communications, event logistics, PR initiatives, brand guidelines, campaign support, and reporting/brand metrics within the department. The Integrated Marketing Coordinator will report to the Sr. Integrated Marketing Manager to help translate the global vision into locally resonant strategies across all channels. This is an important position that requires strong organizational skills, and high attention to detail, with the ability to work cross-functionally among internal/external stakeholders.
RESPONSIBILITIES:
Brand Strategy & Commercial Support
Communications & Reporting
OVERVIEW:
Biologique Recherche US is transforming into a modern, omnichannel powerhouse, scaling retail and D2C while fiercely protecting the professional network that has defined us for decades. We are looking for an Integrated Marketing Coordinator based in NYC to support & deploy scalable omnichannel trade marketing and communications initiatives to drive commercial outcomes. This position will coordinate everything from marketing communications, event logistics, PR initiatives, brand guidelines, campaign support, and reporting/brand metrics within the department. The Integrated Marketing Coordinator will report to the Sr. Integrated Marketing Manager to help translate the global vision into locally resonant strategies across all channels. This is an important position that requires strong organizational skills, and high attention to detail, with the ability to work cross-functionally among internal/external stakeholders.
RESPONSIBILITIES:
Brand Strategy & Commercial Support
- Help support the US Marketing strategy, helping to translate global vision & brand heritage to the domestic market.
- Support all initiatives & campaigns across multiple channels, including Residences, department stores, ecommerce, professional networks, etc.; adapting execution by channel while helping maintain a unified brand voice.
- Assist with department priorities and commercial partners to help drive growth, achieve departmental & Company goals, and maintain channel-specific KPIs
- Maintain & update the Marketing Calendar to track and plan product launches, campaigns, activations, events, and key deliverables to ensure seamless coordination & execution.
- Help manage all brand guidelines, content/storytelling, assets and marketing materials across the organization, ensuring compliance and newness.
- Assist with commercial inquiries and the marketing inbox to resolve and help find solutions in a timely and professional manner.
- Help with the planning & logistics of all events, client webinars, in-store client activations, promotional programming and annual partner summits
- Assist with departmental expenses, travel, and spend to help manage budgeting.
- Manage operational elements of events & activations, including product shipments, sample orders, invitation design & marketing collateral.
- Coordinate pre and post logistics, ensuring timely execution and follow up for all events and campaigns.
- Support visual merchandising across channels, order placements, and inventory management, including new doors and existing doors.
Communications & Reporting
- Support the development and distribution of internal and external brand communications, including presentations, newsletters, launch toolkits, and press/campaign recaps.
- Act as key point of contact for internal/external stakeholders for updates, tracking, product knowledge, inventory/samples, and tools.
- Help track all departmental reporting, helping to compile performance data, incentives, awareness, insights, ROI, attribution, engagement & trends to help leadership track & make informed decisions.
- Assist in monitoring/compliance oversight of external partner digital channels.
- Conduct competitive research & audits to track brand/marketing positioning, pricing, and cultural trends.
- 1-3+ years in marketing, communications, public relations within a CPG organization, with a preference for beauty, retail or luxury brands.
- College degree or equivalent work experience preferred
- Excellent written and verbal skills with a proven track record in effective communication with prior experience presenting and communicating with leadership/key stakeholders
- Strong attention to detail with the ability to work on multiple projects and priorities at a time
- Ability to work with multiple team members, stakeholders and leaders comfortably
- Proven track record of working in fast-paced and dynamic environments with a high level of autonomy & ownership
- Proficient in various computer programs, software, and applications, including 365/Office, Salesforce, Adobe suite, CRM programs, etc.
Vacancy posted 26 days ago
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