Senior Marketing Specialist

Senior Marketing Specialist

Industry: Construction Products / Building Systems / E-commerce & B2B

Location: On-site Rochester, NY

Travel: Occasional (up to 5%)

Reporting To: Marketing Manager

Salary Range: $65,000 $75,000

Experience Required: 57 years in digital marketing or e-commerce marketing

About the Opportunity Our client is a growing organization in the construction and building solutions industry, operating across both e-commerce and B2B project-based sales. The company is expanding its marketing capabilities and is seeking a hands-on, strategic marketing professional to support continued growth. This role is being recruited confidentially.

Role Summary

The Senior Marketing Specialist will be responsible for executing and optimizing marketing strategies across multiple brands. This role focuses on lead generation, e-commerce revenue growth, and brand awareness through digital and traditional marketing channels. The position works closely with leadership, manages external vendors, collaborates cross-functionally, and owns campaign execution, reporting, and optimization.

Key Responsibilities

• Marketing Strategy & Execution
• Execute marketing strategies across multiple brands
• Drive lead generation and e-commerce sales growth
• Increase brand awareness through PPC, SEO, social media, and content marketing
• Align weekly and monthly marketing plans with leadership objectives
• Support both high-volume e-commerce sales and a B2B project pipeline
• Team & Vendor Management
• Support internal teams and cross-functional leaders to meet marketing goals
• Manage relationships with external vendors (PPC, creative, and design agencies)
• Track and report monthly marketing expenses in collaboration with finance
• Content & Campaign Management
• Plan and execute campaigns across PPC, shopping ads, SEO, email, and social media
• Write and manage ad copy, landing pages, and product descriptions
• Manage product feeds and optimize performance in merchant platforms
• Collaborate with sales teams and vendors to achieve campaign KPIs
• Maintain and update website and product content across CMS and e-commerce platforms
• Manage product photography and video assets
• Reporting & Planning
• Monthly Deliver marketing performance reports including leads generated, quotes created, website traffic, and content output
• Provide insights and recommendations to guide future strategy
• Participate in leadership planning meetings
• Manage and forecast the monthly marketing budget
• Weekly
• Coordinate weekly marketing priorities
• Support content development and campaign execution
• Assist internal departments with marketing initiatives as needed
• Technology & Tools
• E-commerce platforms (Magneto or similar)
• CRM and analytics tools
• Project management and collaboration software
• SEO and competitive research tools
• Experience with Shopify, WooCommerce, or similar platforms is a plus.

Required Skills & Qualifications

57 years of experience in digital marketing, e-commerce, or performance marketing

Strong project management and prioritization skills

Excellent written and verbal communication abilities

Data-driven mindset with strong analytical skills

Self-starter with a strong sense of ownership and accountability

Ability to work effectively in a fast-paced environment

Ideal Candidate Profile

Confident and professional communicator across all levels of the organization

Highly organized with strong attention to detail

Comfortable managing multiple projects simultaneously

Collaborative and team-oriented mindset

Adaptable and able to respond quickly to changing priorities