Social Media Coordinator

The Social Media Coordinator advances Altura's mission by managing the credit union's day-to-day social media presence and using digital channels to strengthen communication, community connection, financial wellness, and brand reputation. This role will identify storytelling opportunities throughout Altura and proactively coordinate with departments to develop content that communicates the credit union's people, purpose, community impact, partnerships, and organizational culture.

Living Our Core Values

All Altura team members are expected to live our five core values:

Caring

We treat people with compassion and dignity, both individually and collectively, to deliver the Altura difference.

We seek understanding through learning, openness, and continuous growth.

Community

We build connection, belonging, and shared purpose.

Courage

We act boldly and responsibly, guided by our purpose and commitment to doing what is right, especially when decisions are difficult or uncertain.

Resilience

We are rooted in our mission and purpose with strength, determination, and resolve.

Strategic Communication

• Manage Altura's day-to-day presence across social media platforms, ensuring channels remain active, responsive, relevant, and consistent with organizational brand standards and strategic priorities.
• Identify and make recommendations for Altura's social media content strategy, campaigns, audience engagement, and emerging platform opportunities.
• Develop and execute organic social media campaigns designed to increase awareness, engagement, audience growth, and positive interaction with the Altura brand.
• Develop and maintain a comprehensive social media content calendar that translates organizational priorities into timely, engaging, and platform-appropriate content.
• Create and coordinate written, graphic, photo, short-form video, and other digital content tailored to individual social platforms and audiences.
• Manage Altura's presence and reputation across online review platforms, including Google and Yelp, ensuring timely, professional, and appropriate responses and identifying recurring themes or member experience concerns.
• Monitor social media trends, platform changes, audience behaviors, and relevant industry practices and provide recommendations for improving Altura's social media presence.
• Establish and track social media KPIs; analyze content, campaign, audience, and engagement performance; and provide regular insights and recommendations to improve results.

Community Engagement

• Partner with Community Impact staff to identify community events, outreach activities, sponsorships, and strategic partnerships that should be amplified through Altura's social media channels.
• Attend priority community events and activations to capture timely photo, video, interview, and behind-the-scenes content that authentically demonstrates Altura's involvement in the communities it serves.
• Develop social media content and campaigns highlighting Altura's strategic community partnerships, sponsorships, and signature initiatives, including major partnerships and community events.
• Coordinate with community partners and influencers when appropriate to identify collaborative social media opportunities, shared content, tagging, cross-promotion, and other methods of increasing audience reach.

Financial and Community Wellness

• Develop recurring financial wellness campaigns, content series, short-form videos, tips, interactive content, and other engagement opportunities that make financial education accessible, relevant, and easy to understand.
• Increase awareness and utilization of Altura's financial wellness resources and partnerships, including Zogo, BALANCE, financial coaching, educational tools, workshops, calculators, and other resources available to members and non-members
• Leverage Altura's participation in community wellness initiatives to create educational, inspirational, and on-the-scene content that extends the impact of these activities beyond event participants and demonstrates Altura's commitment to community wellbeing.
• Recommend opportunities to strengthen Altura's social media presence as a trusted community partner that supports not only financial wellbeing, but the broader wellbeing and quality of life of the communities it serves

Duties, responsibilities, and activities may change, or new ones may be assigned at any time—with or without notice.

Supervisory Responsibilities

No supervisory responsibility.

Education, Experience & Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skill, and ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Education : Bachelor’s Degree in Communications, Marketing, Business Administration or related field, or the equivalent combination of education and experience is required.
• Social Media Management education and certification a plus.
• Industry Experience : Minimum of three (3) years’ progressive experience in social media strategy, planning and execution.

Knowledge, Skills & Abilities

• Demonstrated knowledge of social media strategy, content development, community engagement, online reputation management, and platform best practices.
• Strong written, verbal, and visual communication skills, including the ability to create clear, compelling, and audience-appropriate content across multiple social media platforms while maintaining consistency with Altura’s brand, voice, and organizational standards.
• Experience developing and managing social media content calendars, campaigns, and ongoing engagement initiatives, with the ability to coordinate multiple priorities, deadlines, events, and cross-functional content needs.
• Strong analytical skills with the ability to establish and monitor performance metrics, evaluate content and campaign effectiveness, identify audience and engagement trends, and recommend opportunities for continuous improvement.
• Ability to exercise sound judgment when monitoring social media conversations, online reviews, and emerging reputation concerns, including determining when issues can be addressed independently and when escalation is appropriate.
• Knowledge of current and emerging social media platforms, digital content trends, short-form video, social listening, and audience engagement practices, with the curiosity and adaptability to continuously evaluate new tools, formats, and opportunities.