Marketing Operations Manager

Marketing Operations & Analytics Manager

Trackforce is the leading security workforce management platform serving security companies, enterprises, and public sector organizations. As we continue to scale, we're investing in the systems, processes, and analytics needed to drive predictable and efficient revenue growth. We're looking for a Marketing Operations & Analytics Manager to own marketing systems, reporting, attribution, lead lifecycle management, and marketing performance analytics. This role will serve as a strategic partner to Marketing, Sales, and Revenue Operations and will play a critical role in helping leadership make data-driven decisions. You will be responsible for ensuring our marketing technology stack, data, reporting, and processes support efficient demand generation and revenue growth. This role combines operational excellence with analytical rigor and requires someone who enjoys solving complex business problems through data and automation.

Marketing Systems & Technology

• Own and administer HubSpot and related marketing technologies
• Manage integrations between HubSpot, Salesforce, webinar platforms, intent providers, and other systems
• Ensure data quality, governance, and operational consistency
• Evaluate and implement new marketing technologies as needed

Lead Lifecycle Management

• Design and optimize lead routing, scoring, and qualification processes
• Partner with Sales and Revenue Operations to improve lead conversion and speed-to-lead
• Monitor lead flow and identify bottlenecks across the funnel
• Maintain lifecycle definitions and reporting standards

Revenue Analytics & Reporting

• Build and maintain executive dashboards and KPI reporting
• Develop attribution models to measure marketing impact on pipeline and revenue
• Analyze funnel performance, conversion rates, and campaign effectiveness
• Deliver actionable insights and recommendations to leadership

Process Optimization & Automation

• Improve operational efficiency through automation and workflow design
• Standardize campaign execution and reporting processes
• Reduce manual reporting and data management activities
• Document best practices and operational procedures

Strategic Partnership

• Collaborate closely with Marketing, Sales, Customer Success, and Revenue Operations
• Support annual planning, forecasting, and pipeline analysis
• Help define performance benchmarks and growth targets
• Ensure alignment across marketing and sales systems and reporting

What We're Looking For:

• 5+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics

• Deep experience with HubSpot and Salesforce

• Strong understanding of B2B demand generation and revenue funnels

• Experience building dashboards, attribution models, and executive reporting

• Advanced analytical and problem-solving skills

• Ability to translate data into business recommendations

Preferred Qualifications

• HubSpot certification

• Salesforce Administrator certification

• Experience with Power BI, Tableau, Looker, or similar BI platforms

• SQL experience

• Experience supporting ABM and enterprise sales motions

• Familiarity with intent data and modern demand generation technologies

Success Metrics

• Improved marketing-to-sales conversion rates

• Increased visibility into pipeline creation and attribution

• Faster lead response and routing efficiency

• Higher data quality and reporting accuracy

• Improved marketing contribution to revenue growth