Product Marketing Manager

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Product Marketing Manager SaaS Platforms are a key driver of growth for Adyen. As the Product Marketing Manager in our Platforms team you will be crucial in enabling our SaaS Platform partners to drive adoption of our solutions among their customers. This involves: Bridging the gap between Adyen's internal product knowledge and our Platforms' customers needs. Ensuring Platforms have the necessary resources to maximize customer adoption. This role will require a deep understanding of our Platforms partners and their customers, and you will play a key role in supporting and influencing their adoption of our payments and financial service products, including Capital, Card Issuing, and Bank Accounts. Your work will focus on creating scalable content, developing co-marketing initiatives, enabling our Platforms. What You’ll Do: Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets. Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups Customer Insight: Act as the voice of the SaaS Platform customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities. Content creation: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools for demand generation and growth programs Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products. Who You Are: 3 - 7 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors. Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively. A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges. A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes. Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively. Proven track record of managing and executing global projects with measurable results. Excellent communication skills, with the ability to simplify complex technical concepts for various audiences. Self‑motivated with a hands‑on approach and the ability to meet deadlines. Fluent in English, both written and spoken. The annual base salary range for this role is $120,000 - $155,000; to learn more about our compensation philosophy, please click here. Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines. This is a hybrid role based out of our New York office. We are an office‑first company and value in‑person collaboration; we do not offer remote‑only roles. The way we work is guided by the eight principles of the Adyen Formula. Learn more here. To our customers we’re not just another technology provider. We’re partners in their growth. If you’re not just another sales leader, marketing professional, or support specialist then a career at Adyen is the right career for you. #J-18808-Ljbffr