Salesforce Marketing Cloud Specialist

Description As a Salesforce Marketing Cloud Specialist, you will help move the Marketing Cloud Engagement environment forward. Your role will include translating business use cases into working journey, flows, automations and campaigns, while supporting the day-to-day configurations of the environment. The ideal background is someone comfortable working directly in the platform, partnering with business users to understand requirements, and coordinating with external partners or technical resources. Your responsibilities will include: Build, launch and optimize Marketing Cloud journeys, automations and triggered campaigns across email, SMS and CloudPages. Translate business requirements into campaign logic, segmentation, Data Extensions, queries, trigger criteria and CRM handoffs. Use Salesforce Data Cloud/Data 360 and other customer data platform capabilities for audience segmentation, identity resolution and data activation. Support Marketing Cloud administration, including users, roles, permissions, business units and access configuration, escalating advanced technical needs as appropriate. QA campaign execution end to end, including data, personalization, suppression logic, opt-in/opt-out requirements, deliverability and AI-generated copy. Review and edit AI-assisted content for accuracy, brand standards and compliance before launch. Monitor adoption and campaign performance, including active campaign volume, leads generated, appointments set/held and closed-won conversions; troubleshoot issues that limit execution. Document processes, train business users and coordinate with Salesforce, IT and external partners to improve platform health, usability and scalable campaign execution. Requirements Bachelor’s degree preferred; equivalent experience also considered. 3+ years of hands-on Salesforce Marketing Cloud, marketing automation or campaign operations experience. Proven track record building and launching journeys, automations and campaigns in a production environment. Experience supporting platform administration, documenting workflows and enabling non-technical business users. Working knowledge of marketing compliance and privacy requirements, including CAN-SPAM, CTIA and TCPA. Salesforce Administrator certification preferred; Salesforce Platform App Builder certification is a strong plus. Candidates without these certifications must be willing to obtain relevant Salesforce certifications. Experience with other enterprise marketing automation or customer engagement platforms is a plus. Pay and Benefits Summary: Our benefits include: An excellent schedule – office closes at 1 p.m. every Friday Annual profit sharing 401(k) with company match with discretionary contribution Company-sponsored group medical and dental insurance Company-paid life insurance Company-paid long-term disability Hybrid work environment Paid holidays Generous vacation time and sick leave Paid parental leave Casual dress year-round About Homesteaders: Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other. We are currently hiring in AL, FL, GA, IA, IN, KS, LA, MI, MS, MT, NC, NE, OH, OK, PA, SC, TN, TX, UT, VA, WI, WV. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. #J-18808-Ljbffr Homesteaders Life Company