Manager, Brand Marketing

Why Choose Scenic?


Scenic Group is a leader in luxury small-ship river and ocean cruising operating internationally renowned brands Scenic Luxury Cruises & Tours, and Emerald Cruises & Tours. For 40 years, the Scenic Group has been delivering outstanding vacation experiences to travelers who expect the best of everything. Our Hollywood-based sales and marketing operations proudly market river and ocean cruises to consumers and travel agents across the United States.


Scenic Luxury Cruises & Tours' ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World's First Discovery Yachts™, are pioneers in expedition and discovery cruising - blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028, Scenic Ikon will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season.


Scenic Group US/LATAM is looking to hire a Manager, Brand Marketing to join our team at our Hollywood, FL corporate office.


Role: Manager, Brand Marketing - Scenic Luxury Cruises & Tours


The Opportunity:


Reporting to the Associate Director, Brand Marketing, Loyalty & LATAM, the Manager of Brand Marketing - Scenic Luxury Cruises & Tours is responsible for the development and execution of integrated marketing programs that support Scenic Luxury Cruises & Tours' business objectives, passenger targets, and sales goals across the U.S. and LATAM markets.


This role serves as the day-to-day brand owner for Scenic Luxury Cruises & Tours, translating approved brand strategy into high-impact, multi-channel marketing campaigns. The ideal candidate is a collaborative, execution-focused marketer with strong branding and integrated marketing experience, comfortable operating in a fast-paced, global luxury travel environment.


POSITION RESPONSIBILITIES:


Scenic Luxury Brand Marketing & Campaign Execution

• Develop and execute integrated, multi-channel marketing campaigns for Scenic Luxury Cruises & Tours across consumer, trade, digital, PR, and traditional channels.

• Own end-to-end execution of Scenic Luxury Cruises & Tours brand campaigns, partnering with internal teams (digital, trade, sales, commercial, PR, etc.) to ensure alignment with approved brand plans.

• Align with the Commercial team on business needs and build plans to action against it.

• Serve as the primary steward of the Scenic Luxury Cruises & Tours brand in market, ensuring all marketing output adheres to brand guidelines and reflects the brand's positioning and tone.

• Brief, manage, and collaborate with internal creative teams and external agencies to deliver accurate, on-brand work, on time, and within budget parameters.

• Lead the development of consumer-facing content including emails, third party, brochures, direct mail, print, TV, digital, and other marketing collateral.

• Collaborate and work with internal channel teams to execute plans and measure success.

Product Launches & Campaign Deployment

• Lead the execution of marketing plans supporting new ships, itineraries, onboard programming experiences, and key brand initiatives for Scenic Luxury Cruises & Tours.

• Partner cross-functionally with product, sales, digital, trade, commercial, reservations, and PR teams, to ensure launches are coordinated, aligned, and market-ready.

• Translate launch frameworks into actionable campaign plans across channels and measure success.

Cross-Functional Collaboration

• Partner closely with commercial and revenue teams, participating in trading discussions and providing marketing insights to support load factor and drive sales performance.

• Collaborate with trade marketing to ensure alignment between consumer-facing and trade-facing initiatives.

• Work with PR resources to support media activities, press releases, and storytelling aligned with Scenic Luxury Cruises & Tours brand priorities.

• Liaise with Call Center leadership to coordinate product training and ensure frontline teams are supported with current product and brand messaging.

• Collaborate with global Scenic Group teams to ensure Scenic Luxury Cruises & Tours initiatives reflect U.S. and LATAM market needs while maintaining global brand integrity.

Performance & Reporting

• Monitor, analyze, and report on campaign performance against KPIs and business targets.

• Identify insights, risks, and optimization opportunities, providing recommendations to improve future campaign effectiveness.

• Prepare performance updates and campaign summaries for the Associate Director.

Leadership & Operations

• Manage agency partners and internal stakeholders to ensure efficient, high-quality execution.

• Maintain timelines, workflows, and accountability across Scenic Luxury Cruises & Tours brand initiatives.

• Support budget tracking and responsible spend management within approved plans.

EDUCATION:


Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.


Experience

• 3-5+ years of experience in brand marketing, integrated marketing, or agency environments.

• Travel, cruise, or luxury hospitality marketing experience preferred.

• Proven experience executing multi-channel marketing campaigns.

• Strong project management and organizational skills.

Knowledge & Skills

• Strong understanding of brand marketing and integrated campaign execution.

• Ability to manage multiple priorities in a fast-paced environment.

• Excellent written, verbal, and presentation skills.

• Strong attention to detail with a commitment to brand consistency.

• Collaborative, proactive, and solutions-oriented mindset.

• Comfortable working in a global, matrixed organization.

What we offer:

• Generous vacation and paid time off policy

• Medical/dental/vision insurance

• 401k (match)

• Dental insurance

• Healthcare spending or reimbursement accounts such as HSAs or FSAs

• Retirement benefits or accounts

• Commuting/travel assistance

• Employee discounts

Job Type: Full-time


Location: Hollywood, FL


Work authorization: United States (Required)