Revenue Enablement Specialist - Content Strategy Manager

Company: SAS Location: Cary, NC (Hybrid/Remote Options Available) Work Type: On-site / Remote / Hybrid Job Level: Individual Contributor Job Summary The Revenue Enablement team is seeking a Revenue Enablement Content Strategy Manager to lead the strategy and execution of a global content ecosystem supporting the Sales Execution Enablement Program. In this role, you will shape how sellers engage across the buyer's lifecycle by delivering cohesive, high-impact enablement content aligned to sales execution standards and real workflows. This unique opportunity combines strategic thinking with hands-on execution, leveraging AI-enabled tools to optimize content delivery and directly influence seller productivity and deal success. Key Responsibilities Strategy: Own end-to-end content strategy aligned to the buyer's journey and global sales execution standards; define and track content effectiveness metrics. Buyer Journey Guidance: Map content and enablement assets to key buyer stages (discovery, value articulation, competitive positioning, negotiation, decision, close). Assets and Delivery: Design and deliver role-specific enablement assets via the enablement platform (Highspot), ensuring embedding into seller workflows and customer-facing tools. Adoption Driven Enablement: Embed content into workflows to drive adoption using layered learning models, just-in-time assets, and manager enablement. AI and Tools: Apply AI technologies to accelerate content creation, personalization, and performance optimization; identify opportunities to automate content creation. Collaboration: Partner cross-functionally with sales, marketing, readiness, and product teams to develop assets, messaging frameworks, and templates. Measure, Audit, and Improve: Conduct content audits, analyze win/loss feedback and field input, and use analytics to drive continuous improvement. Security: Ensure compliance with organizational security policies and secure software development goals. Required Qualifications Bachelor's degree in Business, Marketing, Communications, or a related field. 5+ years of experience in revenue enablement, sales enablement, content strategy, or related roles. Proven ability to build content strategies aligned to sales stages and the buyer's journey. Experience using analytics and insights to guide content decisions and measure impact. Legally authorized to work in the United States without visa sponsorship requirements. Preferred Skills & Competencies Customer Focus and Decision Making capabilities. Experience with enablement platforms (e.g., Highspot) and digital selling tools. Familiarity with AI tools for content creation and optimization. Strong communication skills with the ability to simplify complex concepts. Passion for innovation and improving seller effectiveness. Benefits Comprehensive medical, prescription, dental, and vision plans (PPO and HDHP options). Onsite Health Care Center (for HQ employees) with pharmacy services. Industry-leading 401(k) plan. Tuition Assistance Program. Generous time off (vacation, holidays, Winter Wellness Break). Volunteer Time Off, parental leave, and unlimited paid sick days. Generous childcare benefits for full-time employees. #J-18808-Ljbffr ChatGPT Jobs