Key Accounts Marketing Manager

The HCP Key Accounts Manager (KAM) Marketing Manager will play a key role in supporting brand strategy and execution for the cardiometabolic team. Project Overview The Manager will support commercialization efforts across current and future indications. This role will work closely with cross-functional teams including HCP Marketing, Sales, KAM leadership, Market Insights, Market Access, Regulatory, Medical Affairs, and other internal stakeholders. Responsibilities include leading the development and execution of KAM-focused initiatives, EHR-related deliverables, and support of media strategy efforts. The position requires strong experience in both personal and non-personal marketing execution targeted toward KAM audiences. Key Responsibilities Cross-Functional Collaboration Build and maintain strong relationships with external partners, agencies, and vendors to support successful execution of marketing initiatives. Partner with KAM leadership, field teams, and training teams to develop resources and provide strategic direction for KAM initiatives. Support management of agency/vendor relationships, print budgets, and project scope. Collaborate effectively with medical, legal, regulatory, and compliance teams to support brand and executional objectives. Executional Excellence Content and Tool Development Lead execution and support omnichannel strategy for key accounts, including: RTE, CVA, Population health strategy decks, Specialty pharmacy pathway pull-through decks, Leave-behind materials, Personal and non-personal promotional resources Ensure all promotional materials remain aligned with brand standards and regulatory requirements. Support print material development, vendor coordination, sales team requests, and logistics. Develop pull-through marketing initiatives supporting specialty pharmacy pathway activation and access milestones. Partner with leadership on messaging that aligns market access achievements with brand communications. Market and Account Intelligence Monitor industry trends, in-market performance, competitive activity, and payer/account insights to identify opportunities for optimization. Maintain understanding of EHR systems and related strategic initiatives. MLR Process Ensure all materials are submitted through appropriate MLR review and approval processes. Maintain compliance with all applicable industry regulations and guidelines. Budget & Planning Manage KAM marketing budgets, vendor relationships, and project timelines. Contribute to brand planning with a key account-focused perspective. Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 5+ years of pharmaceutical marketing experience. 3+ years of experience managing KAM and/or Market Access marketing initiatives. Strong cross-functional collaboration skills with the ability to drive strategic initiatives. Excellent communication, leadership, prioritization, and project management abilities. #J-18808-Ljbffr ALKU