Vice President of Marketing

Vice President of MarketingAmarr, a part of ASSA ABLOY – the global leader in opening solutions, is seeking a dynamic and strategic Vice President of Marketing to lead our organization's growth, elevate our brand, and drive measurable revenue impact. Reporting directly to the President, this executive leader will shape and execute a modern, data-driven marketing strategy that fuels pipeline growth, strengthens customer engagement, and positions the company as a leader in its category.This is a high-impact "player-coach" role—perfect for a hands-on marketing leader who thrives in both strategic planning and execution, while developing high-performing teams.What You'll DoDrive Growth & Marketing StrategyDevelop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market shareBuild a predictable, scalable demand generation engine supporting complex B2B sales cyclesLead customer lifecycle marketing, including segmentation, journey mapping, and retention strategiesTranslate customer insights into actionable strategies that improve engagement and loyaltyLead Demand Generation & Revenue ImpactOversee multi-channel demand generation and Account-Based Marketing (ABM) strategiesOwn marketing-sourced and influenced pipeline performance across the full funnelPartner with Revenue Operations to optimize conversion, attribution, and funnel performanceShape Brand & Product MarketingDefine and evolve brand positioning, messaging, and value propositionLead product marketing to support new launches, innovation, and adoptionDrive upsell and cross-sell strategies through strong product alignmentEnable Sales SuccessDeliver impactful sales enablement tools including thought leadership, ROI models, and case studiesStrengthen alignment between Marketing and Sales on lead quality, targeting, and follow-upEnhance Digital Presence & Market VisibilityOversee digital strategy including website performance, SEO, PPC, and emerging AI channelsLead events, trade shows, webinars, and industry engagement to expand brand reachChampion Customer InsightsOwn Voice of Customer programs (NPS, surveys, advisory councils)Turn insights into improvements in product, service, and experience deliveryBuild & Lead a High-Performing TeamDevelop and mentor a multidisciplinary marketing teamManage budget and optimize investments across media, tools, and talentModernize the marketing tech stack, leveraging automation and AI capabilitiesWhat You BringBachelor's degree in Marketing, Business, Communications, or related field10–15+ years of progressive marketing experience, including 5+ years in senior leadershipProven success driving demand generation, revenue growth, and enterprise sales supportStrong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics)Data-driven mindset with strong analytical and decision-making skillsDemonstrated ability to lead cross-functional initiatives and build high-performing teamsExperience with customer lifecycle marketing, loyalty programs, and customer-centric strategyThe ability to moderately travel, including internationallyThe Details:Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.As one of North America's leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America's most desired cities. Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment. Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee. At Amarr Company, the door is always open and there is no ceiling to your career growth.