Lifecycle Marketing Manager

Lifecycle Marketing Manager

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We're proud to be a two-time "Great Place to Work" winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Lifecycle Marketing Manager to join our team.

Your main tasks will be:

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue;
• Create and manage customer segmentation and targeting strategies to optimize the customer journey;
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages;
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels;
• Monitor and analyze campaign performance to optimize results and ROI;
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns;
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy;
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

We expect from you:

• Strong Clevertap Platform knowledge;
• Ability to self-manage;
• Strong analytical skills and ability to use data to make informed decisions;
• Understanding of customer behavior and segmentations;
• Experience with A/B testing and experimentation;
• Experience with SMS and push notification marketing;
• Experience with HTML and CSS for email design;
• Graphic designs for email marketing (basic level, but passionate to learn)

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• 6% 401K retirement match;
• Healthcare benefits (include medical, dental, and vision insurance);
• Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday.

Sounds good? Join us now!