SEO Lead

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About The Role We're looking for an SEO Lead to join Anthropic's growing marketing team. You'll own organic search strategy and technical SEO infrastructure across Anthropic's web properties — including claude.ai, docs.anthropic.com, and anthropic.com — ensuring our products and developer resources are discoverable, performant, and well‑positioned in an evolving search landscape. This is a high‑impact, hands‑on individual contributor role at the intersection of marketing, engineering, and data. You'll independently define and execute the technical SEO roadmap, drive site experimentation and conversion optimization, and make strategic recommendations that shape how we invest in organic growth. You'll partner closely with engineering, content, and analytics teams to scale organic discovery — operating with a high degree of autonomy while keeping cross‑functional stakeholders aligned. As AI reshapes how people search for and discover information, you'll also help define our strategy for emerging search experiences like AI Overviews and answer engines. This role is ideal for someone who thrives in fast‑moving, technically complex environments — and who is energized by the opportunity to build foundational SEO infrastructure at a company whose products are at the forefront of AI. Responsibilities Own technical SEO strategy and execution across all Anthropic web properties Implement and maintain sitemaps, structured data (JSON‑LD), canonical tags, redirect strategies, and robots.txt across multiple domains Optimize site speed, mobile performance, and Core Web Vitals across documentation and marketing properties Monitor crawl efficiency, indexing status, and search performance using Google Search Console and log file analysis Establish SEO observability and monitoring infrastructure with automated alerting for technical issues Develop and maintain the SEO playbook for international expansion, including hreflang implementation and localized content optimization Build and own the content roadmap — spanning developers, enterprise decision‑makers, and prosumers — to support organic discovery of our core products by partnering with product marketing, developer relations, education teams, and more Audit and optimize documentation search rankings and information architecture for developer‑focused content Partner with engineering teams on documentation platform configuration and optimization Build SEO best practices directly into content management and documentation workflows Optimize content structure and markup for AI Overviews and other LLM‑powered search experiences Build and maintain dashboards (Google Analytics 4, BigQuery, Hex) to track search visibility, rankings, and organic traffic Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console Design, execute, and analyze A/B and multivariate experiments across key conversion flows (signup, onboarding, upgrade) using experimentation platforms like Statsig Define experiment hypotheses, ensure statistical rigor in test design and analysis, and translate results into actionable recommendations Monitor and analyze performance in AI‑powered search environments, including AI Overviews and other answer engines Collaborate with engineering teams on platform implementation, CDN configuration, and web infrastructure decisions Partner with content and product marketing teams on information architecture, content strategy, and messaging optimization for search intent Coordinate with data science and analytics on measurement, reporting, and user behavior insights Present SEO performance, experiment results, and strategic recommendations to leadership and cross‑functional stakeholders You May Be a Good Fit If You Have 8+ years of technical SEO experience, ideally at a developer tools, SaaS, or technical product company Have deep understanding of how search engines crawl, render, and index JavaScript‑heavy sites and static site generators Have expertise in complex technical SEO challenges: site migrations, canonicalization, redirect strategies, and duplicate content resolution Have strong knowledge of status codes, CDN configuration, DNS, and web infrastructure Are proficient with HTML and CSS, with the ability to review code for SEO issues Have hands‑on experience with SEO tools (Screaming Frog, Ahrefs, SEMrush) and Google Search Console, including log file analysis and crawl budget optimization Have experience optimizing documentation sites and technical content for developer audiences Take a data‑driven approach to identifying and prioritizing SEO opportunities using analytics and crawl data Have experience running controlled experiments on websites, with a solid understanding of statistical significance, sample sizing, and test design Have strong project management skills and can manage multiple technical initiatives simultaneously Communicate effectively and can influence cross‑functional stakeholders, including engineering teams Are excited about Anthropic's mission to develop AI that is safe, beneficial, and steerable Strong Candidates May Also Have Experience with documentation platforms (Mintlify, Docusaurus, GitBook, ReadMe) Familiarity with JavaScript frameworks and modern web development stacks Experience with Cloudflare CDN configuration and optimization Knowledge of Segment, BigQuery, Google Analytics 4, Hex, or similar data infrastructure Experience with schema markup and structured data implementation (JSON‑LD) Background in B2B SaaS, developer tools, or AI/ML products Understanding of developer search behavior and technical content discovery patterns Experience with international SEO and multilingual content optimization Experience scaling SEO programs — establishing processes, building infrastructure, and enabling teams Understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for LLM‑powered search Experience optimizing content for AI Overviews, featured snippets, and entity‑based search results Compensation Annual Salary: $255,000—$320,000 USD Logistics Minimum education: Bachelor’s degree or equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Correlates with internal job level requirements for the position Location‑based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. Some roles may require more time in our offices. Visa sponsorship: We do sponsor visas. However, we may not always be able to sponsor every role and every candidate. If an offer is made, we will make reasonable efforts to obtain a visa and will retain an immigration lawyer to help with this. Benefits Anthropic offers competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a pleasant office environment. #J-18808-Ljbffr