Vice President, Channel Marketing

Vice President, Channel Marketing

About the Company

Premier B2B asset management firm

Industry
Financial Services

Type
Privately Held

About the Role

The Company is in search of a Vice President for Channel Marketing, with a focus on wirehouse financial advisors in the U.S. The successful candidate will be tasked with developing and managing targeted marketing programs using a multi-channel approach, including sales engagement, events, conference calls, email, digital, social, and PR. This role involves close collaboration with the U.S. sales team, investment teams, and legal professionals to create industry-leading marketing content, campaign strategies, and sales enablement programs. The VP will also be responsible for creating a data-led marketing segmentation strategy, developing impactful marketing journeys, and building loyalty through an advocacy program. Applicants for the Vice President, Channel Marketing position at the company should have a Bachelor’s degree in marketing, communications, or a related field, or demonstrate comparable experience. A minimum of 10 years' experience in asset management and retail/intermediary channel distribution marketing, particularly with wirehouses, is required. The role demands an individual with a strong affinity for data, analytics, and digital marketing, and experience with investments, particularly in alternatives strategies in public and private markets, is beneficial. The ideal candidate will be excited about working in an entrepreneurial environment and be adept at sharing and establishing best practices. Responsibilities also include leading product launch and servicing campaigns, setting measurable marketing goals, and reporting on performance metrics.

Hiring Manager Title
Head of U.S. sales

Functions

• Marketing