Vice President of Marketing

Vice President of Marketing

About the Company

A well-known apparel business expanding brand relevance and long-term commercial growth.

Industry
Apparel & Fashion

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to spearhead the global brand marketing and communications strategy. The successful candidate will be tasked with creating and directing global launch strategies for various product drops, ensuring a consistent brand message across all channels and markets. This role involves shaping integrated marketing plans, guiding PR and influencer initiatives, and overseeing the development of content that enhances brand awareness and engagement. The VP of Marketing will also be responsible for measuring the effectiveness of programs, partnering with creative teams, and leading marketing analytics efforts to drive continuous improvement. Applicants for the Vice President of Marketing position at the company should have a deep background in international brand marketing, with a focus on large-scale, multi-channel campaigns. A strong foundation in digital commerce, online marketing strategy, and omnichannel retail is essential. The role requires a proven track record in leading PR programs, influencer strategy, and talent partnerships on a global scale. Experience in workwear, lifestyle, or global fashion/apparel brands is highly desirable. The ideal candidate will possess excellent leadership, communication, and cross-functional partnership skills, as well as the ability to turn data into actionable recommendations and contribute to the strategic marketing direction of the brand.

Functions

• Marketing