Vice President of Marketing

Vice President of Marketing

About the Company

Well-known apparel business seeking global brand marketing and communications leadership.

Industry
Apparel & Fashion

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to spearhead the global brand marketing and communications strategy. The successful candidate will be tasked with creating and directing global launch strategies for various product drops, ensuring a consistent brand message across all channels and markets. This role involves shaping integrated marketing plans, guiding international PR and influencer initiatives, and overseeing the development of content that enhances brand awareness and engagement. The VP of Marketing will also be responsible for measuring the effectiveness of programs, partnering with creative teams, and leading marketing analytics efforts to drive continuous improvement. Applicants for the Vice President of Marketing position at the company should have a deep background in international brand marketing, with a focus on large-scale, multi-channel campaigns. A strong foundation in digital commerce, online marketing strategy, and omnichannel retail is essential. The role requires a proven track record in leading PR programs, influencer strategy, and talent partnerships on a global scale. Experience in building and executing collaboration and partnership initiatives, as well as the ability to work across international teams and with external agencies, is also necessary. The ideal candidate will have a background in workwear, lifestyle, or global fashion/apparel brands, and must demonstrate excellent leadership, communication, and cross-functional partnership skills.

Functions

• Marketing