Marketing Specialist

Marketing & Resident Experience Specialist - 21Hundred at Overton Park Department: Property Leasing Employment Type: Full Time Location: 21Hundred at Overton Park - Lubbock, TX Reporting To: Resident Experience Manager Description American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize and drive revenue through strategic marketing and leasing efforts. This role balances marketing initiatives with comprehensive leasing responsibilities, including conducting tours, coordinating move-ins, and managing room assignments. You’ll amplify resident engagement and oversee community events - essential in creating a vibrant living environment to maintain high occupancy and retention rates. You’ll be an integral part of creating an exceptional living experience for our residents. Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution. Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up. Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour. Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard. Assist with office administrative tasks, including package management. Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs. Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums. Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards. Audit property websites and digital channels and listings for accuracy and expected visual standards. Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed. Coordinate room assignments and roommate matching, where needed. Build and maintain relationships with local business, community leaders, university partners, etc. Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc. Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards. Other duties as assigned by manager. This position may be subject to an on-call rotation. Ideal Candidate The ideal candidate for the Marketing & Resident Experience Specialist role is an early-career, customer-focused professional able to support leasing, marketing, and resident engagement activities within a property management environment. This role includes contributing to leasing processes, supporting marketing initiatives across traditional and digital platforms, and assisting with resident events that enhance community engagement and retention. Candidates should have experience or interest in leasing, sales, marketing, hospitality, or customer service, (including leasing consultant or leasing specialist responsibilities) along with strong communication and organizational skills. While not all candidates will have experience across every area, they should be prepared to develop skills across both leasing and marketing functions. American Campus Communities Culture Commitments Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all. The core of American Campus culture involves everyone being fully invested in everything that e do down to picking up the smallest piece of trash. No matter their position or duration at any given property, everyone picks up trash because we take pride in our community. Serve as an American Campus representative and liaison in all interactions. Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the minimum knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 2 years’ of experience in leasing, marketing, or sales Experience in reading, analyzing and interpreting general business correspondence and leasing documents. Experience writing routine reports and correspondence Prior experience in the student housing industry preferred. Bachelor’s degree in marketing, business, or similar field preferred Social media experience preferred. Benefits & Perks Benefits: Dental Vision 401(k) with Employer Matching Medical & Dependent Care Flexible Spending Accounts (FSA) Life Insurance Sick Leave Paid Time Off Paid Pregnancy & Childbirth Leave Paid Paternity Leave Health Insurance Health Savings Account (HSA) with Employer Matching Short-Term & Long-Term Disability Perks: Preferred Membership Pricing at Local & National Companies CoreGiving Volunteer Days Referral Program Charity Matching Program #J-18808-Ljbffr