Senior Manager, Influencer Marketing & Partnerships, MAC NA

DescriptionThis role is an essential part of the Consumer Engagement team, driving the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability. This role will build meaningful and lasting relationships across influencers, beauty editors, and VIP talent.Serve as communications expert spanning across communications, PR, influencer & events. Work cross functionally with NA team including Marketing, Account Management, Field teams, Education, Retailers and the Global brand.StrategyDrives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking; Manages relationships with influencers across macro to micro tiers on all social media platforms; Manages relationship with key agency partnersDrives PR/ comms strategy for US region, ensuring consistency in secured media presencePartners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategyPartners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periodsLiaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA regionLeads briefing of agency partnersManages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of recordExecutes influencer and product seeding campaigns in accordance with agreed upon strategyPartners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts (ie interviews, master classes, etc.)Cascades launch/execution updates (ie content live links, award seal wins, etc.) with NA & global marketing teams, ensuring visibility of NA lead executionsExecution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnershipsMeasurementDefines primary and secondary KPI's for all campaigns/executionsPartners with agencies to curate wrap reporting for initiativesDeploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholdersLeverage learnings to influence go forward strategic plans across all pillars of communicationsFinancial ManagementManage NA Influencer/PR/ investment & accompanying tracking documentsCurate budget roll ups outlining various views (Year over year, quarter over quarter, etc. views)Qualifications5⁃7 years of Influencer Marketing experience requiredDeep knowledge of Beauty Influencer space requiredDeep knowledge of Influencer reporting tools, preferably Tribe Dynamics5⁃7 years of PR experience preferred but not requiredDigital Marketing/Advertising experience preferred but not requiredStrong Presentation SkillsRequires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partnersStrong MS Excel and Powerpoint skillsBrand:MACJob Function:MarketingJob Sub-Function:Digital MarketingAssignment Category:Fulltime-RegularDepartment:Marketing