Assoc Mgr Category Management

Cat Consultant McLane C-Store East

On the Hershey Category Leadership Team, our vision is clear; to be the indispensable partner for customers by using Hershey's curated resources to deliver actionable insights and incremental growth. As a member of this team, you will leverage the spirit of joint creation and provide best-in-class expertise to support the success and continued growth of the category within your customer team(s). We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other. If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking with an industry leading customer this is the team for you!

Summary of Role

Responsible for acting as the Category Consultant to McLane and their retailers, including buyers, category management team, providing category level support and analysis to Sales Partners, working both internally and externally to drive consistent topline/net sales growth/share targets. Assesses trends, analyzes data, and identifies key customer opportunities consistent with shopper and P&L strategies. Acts as the Category/Customer Expert in co-creating strategic business plans. Collaboratively work with the McLane lab team to uncover insights and build action plans to drive profitable market share growth. McLane lab sessions are both in-person and virtual (estimated 50/50 split).

Responsibilities

• Acts as the Category Expert to ensure the execution of the Strategic Business Plan to make topline sales plan, net sales goals and achieve sales share targets at McLane Retailers. This includes using tools and data to ensure the execution of the support strategic business plan.
• Supports Category Management Department to ensure corporate objectives and distribution goals are met through tools such as, but not limited to, Circana (IRI), Circana Scan Panel, MSA, Numerator Insights (Data).
• Synthesize actionable insights using retailer/distributor data, internal/syndicated data sources, and shopper insights.
• Effectively penetrate internal and external stakeholders horizontally and vertically to align on category initiatives.
• Perform line reviews and build planograms using JDA to support incremental category growth.
• Perform and analyze routine reports on performance and distribution using tools such as Mekko PPT Charts, PowerBI (Consume Dashboards), Excel.
• Create Category Management department efficiencies by improving tools used by the retail sales field.

Requirements

• Education: Bachelor's Degree Required
• Experience: Category Management and/or CPG Sales experience (3-4 years)
• Skills: Display a strong drive for results and excellent communication skills. Display strong technical aptitude shown through data analysis capabilities. Have a strong drive to continuously develop your analytic abilities and to learn how to leverage the best tools to support it. Demonstrate strong problem-solving capabilities. Knowledge of consumer sales industry trends and working knowledge of the category management process.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call View phone number on click.appcast.io and leave a voicemail with your contact information. You may also email a request for accommodation to View email address on click.appcast.io. Please be sure to include "Accommodation Needed" in the subject line.