Director of Sales and Marketing

Job Description

Job Description

About AiTHER Systems

Based in Plano, Tx, AiTHER Systems is a pioneering company specializing in the design, manufacturing, and delivery of state-of-the art small-scale energy storage and microgrid solutions; dedicated to advancing the way customers harness and utilize energy. At AiTHER Systems, we are about creating comprehensive energy solutions that help our customers better manage and control their energy usage. We aspire to support the global shift from a fossil-fuel-based economy to a renewable one, to achieve energy independence and contribute to a sustainable future.

At AiTHER Systems, We ACTT to Accelerate . We ACTT to Execute . We ACTT to Win !

PRIMARY FUNCTION:

The Director of Sales & Marketing will lead the development of sales & marketing activities within the energy storage industry. The role is responsible for driving revenue growth, building credibility with customers and capturing market share by leading sales efforts and marketing initiatives. The role will work closely with business development to study the attractiveness of new markets and with product management to design and release new product solutions. The role also mobilizes independent sales representatives as required. The role contributes to a learning organization by collecting market insights and sharing with the team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create Sales and Marketing Strategies : Create and execute strategies to drive revenue growth and market share for energy storage products and services for various markets.
• Lead Customer Acquisition : Build relationships with key stakeholders, including utilities, renewable energy developers, corporate clients, and governments, to promote and sell energy storage solutions.
• Align with Product Development : Collaborate with product teams to ensure marketing and sales strategies align with the technical features, benefits, and competitive advantages of energy storage systems.
• Educate the Market : Develop campaigns to raise awareness about the benefits of energy storage including resiliency, load shifting, peak shaving, grid stabilization, and demand response.
• Analyze Market Trends : Monitor trends in energy storage technology, market regulations, and customer needs to identify new opportunities and refine strategies.
• Drive Partnerships and Alliances : Work with the business development team to forge strategic partnerships with battery manufacturers, IoT platforms, DERMS, VPP, and other ecosystem players to expand market reach.
• Support Policy and Incentive Alignment : Collaborate with policy teams to align marketing and sales efforts with incentives, rebates, and regulations that promote energy storage adoption.
• Implement Data-Driven Strategies : Use CRM tools, market analytics, and customer insights to optimize lead generation, track performance, and improve conversion rates.
• Support Product Launches : Support the release of new energy storage products, ensuring successful launches and market penetration.
• Inspire and Lead Teams : Build and manage a high-performing sales and marketing team, fostering collaboration and driving results in a rapidly evolving and competitive market.
• Pricing and Negotiation: Prepare cost and pricing studies using historical data as well as input from engineering, purchasing, product management and program managers.
• Technical Support: Deliver detailed proposal packages including technical descriptions, pricing justifications & review of customer specifications noting electrical, mechanical & environmental performance requirements, as well as program-specific details.
• Trade Shows: Prepare trade show and conference choreography including brand awareness, lead generation and follow up.
• Other: Other duties as required or assigned.

Required Skills/Abilities:

• Demonstrable experience as head of sales, developing client-focused, differentiated and achievable solutions
• Previous experience as a sales executive, sales/ business development manager
• Ability to communicate, present and influence all levels of the organization, including executive and C-level
• Proven ability to drive the sales process from plan to close
• Proven ability to articulate the distinct aspects of products and services and position against competitors
• Proactive self-starter with a creative approach.

Education and Experience:

• B.A./B.S. Degree, MBA a plus
• At least 10–15 years of successful revenue operations and GTM experience, ideally at a high-growth enterprise software/energy startup with a broad footprint.
• 5+ years of direct management experience in Sales, Strategy, Operations, or related field.
• Sales Strategy & Planning experience, including TAM assessment, segmentation, sales capacity modeling, territory design, and quota setting.
• Track-record of collaborating with cross-functional partners to lead transformation and growth.
• Analytical and data-driven, with demonstrated experience finding data-driven insights to improve sales productivity.
• Strong project management skills including the ability to define and execute against project timeframes, dependencies, and risk factors.
• Fluency with core Go-To-Market operating and metrics, including payback period, IRR, ROI, CAC, LTV, EVA, Conversion Ratios, and other Efficiency metrics.

Competencies:

• Leadership:
  • Ability to contribute to and support the execution of department vision.
  • Holds self and direct reports accountable for results.
  • Ability to develop and mentor team members.
  • Ability to communicate/sell/influence the organization to onboard stakeholders. Ability to plan, manage cross functional teams, and drive accountability.
  • Ability to make timely decisions that are best for the company.
• Critical Thinking:
  • Ability to solve highly complex product issues through technical insight and collaboration with companywide and/or industry peers.
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Ability to identify and highlight issues early on and quickly develop and execute plans to address.
• Analytical:
  • Ability to process significant amount of data in a coherent, systematic fashion and extract the most critical information.
  • Ability to work with mathematical concepts such as probability and statistical inference.
• Communication:
  • Ability to summarize and communicate analytical results across all levels of the organization.
  • Ability to communicate in written and oral form in and clear and articulate manner.
  • Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Establish Relationships:
  • Proven track record in establishing deep and lasting customer partnerships.
• Change Management:
  • Agent of positive change, innovation, and continuous improvement. Must be able to influence technical and non-technical executives and senior leaders.
  • Challenges the status quo, proven track record of driving change and teaching/motivating individuals to develop & implement new ways of thinking and doing business.

Benefits:

• 401(k) with company match
• Medical, Dental, Vision Insurance
• Voluntary Insurance options
• Paid time off
• Sick time
• Employee Assistance Program

Join us to shape the future of our technology landscape while working in a dynamic environment that fosters growth and innovation!

Aither Systems provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics