Social Media Manager

Description JOB TITLE: Social Media Manager LOCATION: Los Angeles, CA (Hybrid; 3 days in office) REPORTS TO: Director of Growth Marketing The Company: Sunbit builds financial technology for real life. Our AI-native platform helps more people get to “yes” at the moments that matter with personalized offers, transparent terms, and no added consumer fees. In stores, practices and service centers across the country, Sunbit provides a fast, fair pay-over-time option. For everything else, the Sunbit Credit Card delivers a modern, no-fee credit experience managed in a powerful mobile app. We are guided by people-centered values: Serve Others Before Self, Include Always, Connect Genuinely, Innovate for Good. These values shape how we build, how we support customers and merchants, and how we work with each other. What makes Sunbit different is an AI-native infrastructure that runs through the full customer and merchant journey. Our interconnected AI systems power instant decisioning, streamline fraud checks with human-in-the-loop safeguards, and enable highly personalized offers at scale. The result is a quick, fair, and simple experience for consumers and merchants. We pair this technology with inclusion and transparency. Sunbit delivers industry-leading approval rates - 90%+ in auto service and 85%+ in dental - while maintaining zero consumer fee-based revenue. It is a better way to serve people and merchants, proven at scale. Today, Sunbit is available across nationwide, in-person merchant network of 30,000+ locations spanning auto service centers, dental and optical practices, veterinary clinics, and other specialty services. We help teams say “yes” more often and help customers move forward with confidence. About the Role You’ll own end-to-end organic social strategy across two critical audiences at Sunbit: merchants and consumers. For merchants, you’ll engage practice owners, office managers, and operators who adopt Sunbit as their preferred financing partner. For consumers, you’ll build awareness and drive acquisition so people actively seek out Sunbit and use our platform for the treatments and services they need. This is a true builder role. You’ll set the vision, create high-performing content, grow engaged communities, and deliver measurable results that fuel both merchant pipeline and consumer growth. You’ll also partner closely with our Sunbeast associate community to amplify authentic, employee-driven stories. What You'll Do Own organic strategy, content calendar, and daily publishing across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms. Concept, shoot, edit, and publish platform-native short-form video, graphics, and carousels - briefing others as we scale. Build and nurture engaged merchant communities that convert followers into sales pipeline. Drive consumer acquisition and awareness - building a consumer-facing organic presence that gets people seeking out Sunbit and using our site to find where they can pay with us. Partner with the Sunbeast team to source, elevate, and scale employee-generated content. Define, track, and report on KPIs - follower growth, engagement rate, reach, share of voice, and contribution to merchant and consumer funnels. Run a disciplined test-and-learn program on formats, hooks, posting cadence, and creative, and translate results into a clear point of view. Collaborate with paid marketing teams and agencies to help ideate ad concepts and results. Stay ahead of platform changes, algorithms, trends, and tools, and consistently bring fresh ideas to the table. Requirements What You'll Bring A proven track record building large, engaged audiences. You’ve personally or professionally grown a social presence to significant scale and can show the accounts and the metrics behind the growth. Building a following of 50,000+ on Facebook, Instagram, or TikTok is strongly preferred. Hands-on content creation skills. You can independently produce platform-native content, short-form video, basic editing, and design, and you have a strong eye for what performs on each platform. Strong analytical mindset. You’re comfortable in analytics (native platform insights, GA4, spreadsheets) and you make decisions from data, not vibes. High ownership and initiative. You can take a vague goal and turn it into a strategy, a calendar, and results without hand-holding. Community-building instinct. You know how to turn followers into an engaged community, and you collaborate well with internal teams to do it. Excellent creative and editorial judgment. You can write, brief, and shape content that fits each platform’s native voice. 5+ years managing organic social for a brand, creator, or business (B2B experience a strong plus). Nice to Have Experience marketing to small businesses in finance, healthcare, dental, or automotive verticals. Advanced video/motion or design production skills. Background in employee advocacy or creator/community programs. Perks Join one of LA’s fastest growing startups (2023), A Most Loved Workplace, #576 on the 2023 Inc 5000 list, and Forbes Fintech 50 (2024). Mission driven + empowered + collaborative. Competitive pay and stock options. Unlimited PTO. Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Parental Leave. Newly added HSA and Pet Insurance. 401K Plan with Matching. Cell Phone Stipend. Team based strategic planning + Team owned deliverables. Compensation We believe in paying fairly and equitably based on a number of factors including but not limited to previous experience, relevant work history, interview performance, geographical location, internal equity, and expected level of ownership. We are targeting a base salary of $110,000 - $135,000 per year for this role. This role will also be granted company equity via stock options. Sunbit is an Equal Opportunity Employer. We strive to provide a professional & welcoming workplace for all employees. #J-18808-Ljbffr