Product Marketing Manager

About Crunchbase

Crunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market movements that matter to help investors, dealmakers, and analysts make the right decisions.

We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.

Our inclusive remote-first culture, competitive pay, and employee wellness benefits set us apart!

About The Role

As a Product Marketing Manager, you'll play a vital role in understanding our customers, market, and competition. This role is perfect for someone passionate about product marketing and has experience as a product marketer for data/AI products. You'll plan and execute marketing activities, develop go‑to‑market strategies, understand our buyers’ journey, inform the value we build, and identify opportunities to communicate that value effectively. Your efforts will directly contribute to growing our market share and improving customer experience, with high visibility and impact.

What You’ll Do

• Market and Customer Insights: Build a deep understanding of our users, market, and competition to inform marketing and product strategies that fuel revenue team partners.
• Product Marketing Execution: Plan and carry out initiatives that connect our audience to our value in the most relevant way, including go‑to‑market launches, beta research, SWOT analyses, collateral creation, messaging and positioning experiments, etc.
• Go‑to‑Market Strategies: Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to develop and drive effective go‑to‑market strategies that drive ICP awareness, acquisition, and retention.
• Buyer’s Journey Analysis: Understand the buyer’s process and collaborate with Brand and Digital Marketing teams to identify optimal channels for reaching prospective customers with compelling messages.
• Value and Messaging Expertise: Be the in‑house representative for our value and how we communicate it, working closely with Marketing, Product, Revenue, and Customer teams to power cross‑functional work that drives our shared business goals forward.
• AI‑Enabled Marketing: Leverage AI‑driven tools and analytics to generate insights, validate direction, optimize campaigns, and enhance go‑to‑market strategies.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related field, preferred.
• 4+ years of experience in product marketing or a related field, preferably in a tech or data‑driven environment.
• Experience working with AI‑driven marketing platforms, data tools, or customer intelligence systems is a plus.
• Strong analytical skills with the ability to translate insights into action.
• Expertise in messaging and positioning to drive real behavior in Enterprise B2B buyers.
• Experience in executing marketing campaigns and go‑to‑market strategies for data products.
• Familiarity with AI‑powered marketing and analytics tools, with the ability to translate data‑driven insights into actionable strategies.
• Ability to identify when and how to use AI responsibly for analytics, research, and execution while maintaining data privacy and accuracy.
• Curiosity and comfort experimenting with new technologies and methods to drive innovation in product marketing.

Compensation Package

The salary range for this role is $110,500-120,000. On top of this, you can expect equity in the form of stock options.

What Crunchbase Offers

At Crunchbase, we’re building a culture where talented people can grow, innovate, and make an impact. We invest in our team so everyone has the support, tools, and trust to do meaningful work and thrive — personally and professionally.

Here’s What You Can Expect

• Competitive compensation and equity — rewarding you for your contributions and ownership mindset.
• Remote‑first flexibility — work primarily from home within our list of approved states, with opportunities for in‑person collaboration.
• Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options).
• Continuous learning support through generous reimbursement for professional development and skills growth.
• 401(k) and Roth plans with an annual financial adviser check‑in to help you plan your future.
• Wellness resources — including a monthly stipend to support physical and mental health.
• Work‑from‑home enablement — internet stipend and home office setup allowance.
• Charitable giving match through our Town Hall awards and community impact initiatives.
• A mission‑driven, transparent team of creative thinkers and builders passionate about helping companies connect and grow.

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.