Social Media Specialist, Strategy & Initiatives

Social Media Specialist, Strategy & Initiatives Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Are you a strategic thinker with a passion for social media innovation and consumer engagement? This Social Media Specialist will help shape how beloved, iconic brands connect with their audiences through strategic social initiatives, partnership opportunities, and community-driven activations! The KCNA Social Media team is seeking a highly strategic and trend-savvy Social Media Specialist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns. You'll be responsible for developing engagement & content strategies in partnership with Social Content Creators and the Sr. Social Media Manager to whom you will report, sourcing partnership opportunities with other brands & creators, and executing bespoke initiatives that drive meaningful consumer connections. Your work will directly influence how consumers experience and engage with our brands through strategic social initiatives, transforming customers into fans and fans into brand champions. The Social Media Specialist will bring to life the KCNA social media approach of assigned brands by developing and executing strategic social initiatives with efficiency and excellence. You'll collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence. In this role, you will: Strategy Development & Implementation (40%) Develop dynamic, day-to-day social media strategies for creative content, audience engagement, and platform optimization Create strategic recommendations for consumer engagement initiatives and social media platform opportunities Ensure brand voice & strategic consistency across always-on content pipeline, campaigns & initiatives Consult on performance analytics and reporting in collaboration with Social Media Analysts, managing the validation of content & audience strategies Stay ahead of social trends, platform innovations, and emerging formats & channels to inform strategic recommendations, including Generative AI & AI-assisted content production Community, Brand & Retailer Initiatives (40%) Coordinate and execute community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships Manage brand & retailer co-creation initiatives, including outreach, concept development, and production management Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals Agile Opportunity Discovery (20%) Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships Support the agile & reactive content production framework through social listening (i.e. mining comments, identifying category-relevant opportunities, competitor- & trend-jacking, etc.), strategic approach, and creative coordination in partnership with Social Content Creators Research, evaluate, and recommend proactive brand, retailer & creator collaboration opportunities, supporting coordination efforts when necessary About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Bachelor's degree in marketing, communications, business, or a related field preferred At least 3 years of experience in social media strategy and campaign execution Experience in social strategy development beyond content creation Experience in community management and consumer engagement initiatives Strong understanding of partnership coordination and creator collaboration Deep understanding of social media platforms, trends, and strategic best practices Experience with social media management tools (Sprinklr preferred) Excellent communication and project coordination skills Strong analytical thinking and strategic planning abilities Bilingual in Spanish is a plus Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. #LI-Hybrid Salary Range: 87,760 – 103,680 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we're working to find new ways to make a positive impact on the world we share. Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.