Social Content Strategy Manager

Social Content Strategy ManagerJoin us in inspiring everyone to express their unique beauty. IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. We curate beauty for millions of members so they can play, explore, and express their unique beauty every day.We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.Our remote positions may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah, and Washington. California Privacy NoticeBeware job scams! IPSY recruiters only use @ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and View email address on click.appcast.io the RoleWe're looking for a highly strategic and innovative Social Content Strategy Manager to lead IPSY's commerce and 360 social strategy. Reporting to the Director of Social and managing two direct reports, this person will own our monthly social planning while leading commerce social initiatives end-to-end. This is a true strategic partner to the Director of Social and cross-functional stakeholders, someone who is a leader in the room, pitches bold ideas fearlessly, builds plans and decks independently, and brings a strong command of content performance reporting and KPIs.This is a hybrid position based in the Los Angeles, CA area and blending onsite and remote work. Candidates MUST reside in the Los Angeles / Santa Monica area.What You'll Be DoingSocial Strategy & LeadershipAct as a strategic partner to the Director of Social and cross-functional teams including Brand Marketing, Creative, Production, Growth, Brand Partnerships, and Commerce, aligning social strategy to business objectivesPartner closely with the Director to build social and community strategy for 360 marketing initiatives and campaignsOwn the 360 planning process, mapping out months of content in advance in partnership with the broader marketing teamManage and develop direct reports, providing mentorship and setting a high bar for creative and strategic outputRepresent the social team in cross-functional meetings, confidently presenting ideas and points of viewContent & Campaign PlanningLead the content strategy and planning for marketing campaigns, and build social plans independently, with minimal need for oversightPartner with the Editorial Lead to identify proactive and reactive content opportunities and drive editorial social strategySet the standard for which content formats and hooks drive engagement and deliver against team KPIsStay immersed in culture and social trends while bringing original, independent thinking rather than simply following trendsCommerce Social StrategyOwn commerce social strategy across key commerce initiatives, defining priorities for organic social channelsAct as the social lead in cross-functional Commerce meetings, and provide our channel leads with strategic direction and briefsDefine key KPIs for commerce campaigns specific to each social channel and report performance back to the broader teamLaunch and lead potential TikTok Shop exploration as a new revenue channelPerformance & InsightsOversee tracking, analysis, and reporting on KPIs including engagement, traffic, and content performance across the teamTranslate performance data into strategic recommendations that guide optimization and inform the broader 360 planWhat We Are Looking ForProven experience (5+ years) leading social media strategy at a brand within beauty, fashion, or lifestyleDeep understanding of TikTok, Instagram, and social content trends, with an ability to spot what's next rather than react to what's already trendingExperience managing and developing direct reportsStrong presentation and communication skills; comfortable speaking up and advocating for ideas in cross-functional and leadership settingsExperience building social strategy decks and content plans independentlyExperience partnering with editorial teams on content strategyAbility to interpret analytics and translate insights into strategy at a team-wide levelFamiliarity using analytics tools (such as Dash Social)Must be based in Santa Monica or Los Angeles, CAA passion for beauty, with a genuine eye for how storytelling and content translate into brand loveA highly strategic, innovative thinker who isn't afraid to pitch bold ideasSomeone plugged into culture and social trends who thinks independently rather than just following what's trendingA confident, fearless communicator who can represent the team and speak up in meetingsA self-starter and leader who can build strategy and content plans without heavy oversight, while elevating the work of their direct reportsA strong partner to leadership and cross-functional teams alikeSomeone who lives and breathes internet culture and social media, with the instincts to know what's coming nextBonus If You HaveExperience managing a 360 marketing planning process in partnership with a broader marketing teamExperience with contracts, briefs, or vendor/creator management at scaleStrong video editing and storytelling instincts, with fluency in tools like CapCut or Adobe SuiteWork AuthorizationMust be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship.What We OfferCompetitive base salary & bonus programMedical, dental & vision insurance401(k) plan with company matchPaid Time OffWork from home flexibilityFree IPSY Extra subscriptionLearning & development programsEEO StatementWe celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.If you need reasonable accommodation in the application or employment process, please contact us. Please review our California Privacy Notice.#LI-SBPay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.Salary Range:$95,000 - $105,000 USD