Regional Sales Manager

Job Description

Job Description

Job Description

About the job

The Role

This position will report to: Division Sales Manager

Travel Requirements: 25% Traveling

FLSA Status: Exempt

Shift:1 / Remote

Employment Category: Full-Time Regular

Pay Range: $90,000 to $145,000

Onsite Position

Bronco Wine Company founded in 1973, our family-owned company strives to continue and improve upon being vertically integrated, from the vineyard to the table, focusing on crafting quality wines for every table. Our family’s resilience and sustained growth will continue to be fostered through stewardship of family, valued employees, respected partners, and future generations.

JOB STATEMENT:

The Regional Sales Manager is responsible for driving sales growth and expanding market presence within a designated geographic region across the United States. This role involves developing and executing comprehensive sales strategies that align with company objectives to maximize revenue and market share. The manager will lead and support a team of sales representatives and distributor partners to achieve sales targets and enhance customer relationships. A key outcome of this position is to effectively manage sales territories, optimize sales volume, and secure national accounts to ensure sustained business success. The Regional Sales Manager will also analyze market trends and competitor activities to identify new opportunities and adapt sales plans accordingly.

ESSENTIAL DUTIES:

• Develop and implement strategic sales plans to achieve regional sales targets and expand customer base.
• Manage and support distributor sales channels to optimize product availability and market penetration.
• Oversee sales territory management, ensuring balanced coverage and efficient resource allocation.
• Build and maintain strong relationships with national accounts and key customers to drive long-term partnerships.
• Monitor sales volume and performance metrics, providing regular reports and insights to senior management.
• Collaborate with marketing and product teams to align sales initiatives with promotional campaigns and product launches.
• Coach, mentor, and lead the regional sales team to enhance their skills and performance.
• Identify emerging market trends and competitor activities to adjust sales strategies proactively.
• Review monthly performance and program status with District/State Managers
• Monitor key activities in assigned region and facilitate internal and external communications
• Evaluate business execution in the region and identify opportunities
• ‘Days in the Trade’ expectation is 2-3 days per week
• Develop and maintain 90 days forecast for region
• Review budget tracker with Zone Manager
• Maintain region Scorecard
• Conduct monthly performance updates with distributor senior leadership
• Conduct one-to-one meetings with supervisor and State/District Sales Managers
• Lead Quarterly Region Meetings with State Managers, District Managers, Key Account Managers and Chain Managers
• Conduct Quarterly Business Review meetings with distributors at the Region level
• Complete formal state level surveys with key distributors and document appropriate next steps
• Utilize technology provided to conduct business in an efficient manner

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in business, Marketing, or a related field.
• Minimum of 5 years of experience in regional or territory sales management.
• Proven track record of managing distributor sales and achieving sales volume targets.
• Strong knowledge of national sales processes and managing key accounts.
• Excellent communication, negotiation, and leadership skills.

PREFFERED QUALIFICATIONS:

• Master’s degree in business administration or related discipline.
• Experience in the specific industry relevant to the company’s products or services.
• Familiarity with CRM software and sales analytics tools.
• Demonstrated success in managing large sales territories across multiple states.
• Ability to travel frequently within the assigned region.

Knowledge of:

• Excellent communication, organizational, and self-motivational skills
• High level of integrity, confidence
• Wine knowledgeable, from the vineyard to the table

SKILLS:

• The required skills such as regional sales, distributor sales, and territory sales are essential for daily activities including planning and executing sales strategies tailored to specific geographic areas. Managing sales volume and national accounts requires strong analytical and relationship-building skills to meet and exceed revenue goals. The ability to develop and implement sales plans ensures that the team remains focused and aligned with overall business objectives. Preferred skills like proficiency with CRM tools and experience in the relevant industry enhance the manager’s capability to track performance and respond to market changes effectively. Leadership and communication skills are critical for motivating the sales team and fostering collaboration with distributors and key clients.

Ability to:

• Possess a valid driver’s license, clean driving record, reliable transportation, and be able to meet the company's insurance requirements
• Forge strong professional relationships in short timeframes

PHYSICAL REQUIREMENTS:

• Sit for an extended period up to 10-12 hours
• Ability to walk in both indoor and outdoor manufacturing environments
• Perform tasks using standard computer equipment
• May be required to package items, lift, push and carry boxes up to 20 lbs.
• Ability to stoop, bend, climb, kneed, crouch, and twist
• Ability to ascend and descent ramps, steps, ladders, and stairs using three-point contact

HOURS AND WORKDAYS

Shift 8:00 am - 5:00 pm, Monday through Friday, weekends and nights may be mandatory based on business needs.

Remote

WORK ENVIRONMENT:

· Limited noise level

· Indoor climate

PERSONAL PROTECTIVE EQUIPMENT REQUIRED:

Side shield safety glasses, safety vest, head/ear protection, and proper footwear when in production facility

WHAT WE OFFER

At Broco Wine Company, we understand that our success is driven by our talented committed workforce. We value the contributions each employee makes to our achievements, and our aim is to offer a comprehensive benefits program that is competitive, helping us attract and retain top talent. Our Benefits are crafted to support the needs of our employees and their families, ensuring the package is simple to understand, easy to access, and affordable for all.

Medical

Dental

Vision

Life and AD&D

Voluntary life and AD&D

Group Short-Term Disability

Group Long-Term Disability

Voluntary Critical Illness

Voluntary Accident & Injury

Flexible Spending Accounts

Employee Assistance Program

401K

Paid time off

EEO STATEMENT:

Bronco Wine Company is dedicated to fostering a diverse and inclusive workplace and takes pride in being an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, genetic information, or any other characteristic safeguarded by law.

We are committed to cultivating an environment where every individual feels valued, respected, and empowered to reach their full potential.

Reasonable Accommodations:

We will provide reasonable accommodations to assist individuals with disabilities in performing essential job functions. If you wish to apply for a position at Bronco Wine Company and require special assistance during the application process, or if you believe you do not meet the necessary qualifications for a posted position due to a protected disability and would like to discuss potential accommodations, please reach out to our Human Resources at HR- View email address on ziprecruiter.com for further assistance or guidance.

Recruitment Agencies

Bronco Wine Company does not accept unsolicited agency resumes. Bronco Wine Company is not responsible for any fees related to unsolicited resumes.