Fayetteville Sales Account Executive

Sales Account Executive

CBS 17 is seeking a Sales Account Executive to join our team in Fayetteville, NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency. We don't just sell TV—we build innovative, results-driven marketing partnerships that span broadcast, digital, and live platforms.

We're looking for a bold, strategic, and motivated Sales Account Executive who thrives in a dynamic environment and is eager to help businesses grow through the power of multi-media solutions.

About the Role

As an Account Executive at CBS 17, you'll serve as a consultative partner to local and regional businesses—developing custom advertising strategies across our robust multimedia portfolio. You'll be part of a collaborative, forward-thinking team that values creativity, integrity, and performance.

Key Responsibilities

• Prospect and secure new business through networking, referrals, and outreach.
• Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
• Perform in-depth data analysis to deliver actionable insights to ensure campaign success.
• Delivers sales presentations and report presentations to clients.
• Develop integrated marketing campaigns that include linear TV, streaming (OTT/CTV), digital display, social, and branded content.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Educate advertisers on performance metrics, insights and best practices
• Work cross-functionally with production, creative, promotions, and digital teams to bring campaigns to life.
• Deliver clear, data-backed proposals and recommendations to clients.
• Consistently meet or exceed individual revenue goals and quarterly targets.
• Stay current on media trends, competitive insights, product portfolio, and emerging platforms.

What We're Looking For

• A creative, proactive problem solver who thrives on helping clients succeed.
• A persuasive storyteller who can connect business challenges to tailored media solutions.
• A self-starter with strong time management and follow-through skills.
• A confident communicator—written, verbal, and in client-facing presentations.

Requirements

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Proven success in media, marketing, or B2B sales.
• Knowledge of digital advertising platforms (e.g., OTT, programmatic, SEO/SEM, etc.).
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficient in Microsoft Office; CRM experience (e.g., Salesforce) is a plus.
• Valid NC driver's license and reliable transportation.

Why CBS 17?

• We're part of Nexstar Media Group, the nation's largest local media company.
• Our reach includes NFL, college football, My Carolina, Local News that Matters, and much more.
• Access to advanced tools, strong leadership, and hands-on sales training.
• Comprehensive full benefits (medical, dental, vision, 401k) & PTO

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at View email address on click.appcast.io.