VP, Product Marketing

EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more. We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at The VP of Product Marketing will report to the CMO and define the strategic narrative and GTM engine for our expanding portfolio of AI-powered legal solutions, acting as a force multiplier for our revenue engine while scaling the marketing organization for sustained, long-term growth. Reporting to the CMO, this seasoned leader will build and lead the product marketing organization to translate complex technical breakthroughs in AI into compelling, high-conversion value propositions that resonate deeply with law firm leaders and legal professionals across the SMB, Mid-Market, Enterprise, and Strategic segments. This leader must craft a multi-year marketing strategy that compounds our brand and category position, effectively balancing urgent quarterly goals with the foundational work required to scale EvenUp into a full-scale system-of-record. They will paint a compelling, unified vision for the marketing team, ensuring that every launch cycle, sales enablement asset, and customer evidence program directly supports our mission to close the justice gap. Success requires precise communication, as this person will influence cross-functional leaders in Product and Sales to align on roadmap priorities and market signals. They must possess the expertise to differentiate our AI in a crowded legal-tech landscape, grounding our narrative in tangible customer value. Ultimately, this individual will build and mentor a cohesive team, fostering the talent density necessary to sustain our rapid trajectory. What You’ll Do: Own and execute EvenUp’s product marketing strategy, ensuring our positioning, GTM plan, and activation evolves as we scale our product Partner with EPD leadership to drive launch cycles for new features and platform products, focusing on adoption metrics and revenue impact. Partner with sales on the development of sales enablement content, competitive positioning, and customer evidence programs that accelerate deal velocity across all market segments. Analyze market and user signal to inform the product roadmap, ensuring that customer pain points are at the center of our development prioritization. Scale and mentor a high-performing product marketing team, fostering deep cross-functional partnership between Marketing, Product, and Sales. What We Look For: 12+ years of experience in product marketing, with a proven track record of scaling high-growth B2B SaaS organizations. Experience leading product marketing for AI-native or technical products where complex workflows were a core component of the value proposition. Strong track record of partnering with Sales leadership to drive GTM alignment and achieve measurable revenue growth. Deep understanding of how to translate technical capabilities into clear, concise, and persuasive messaging that resonates with non-technical end users. Proven ability to influence executive leadership and navigate complex, cross-functional organizational environments. Benefits & Perks: As part of our total rewards package, we offer attractive benefits and perks to our employees, including: Choice of medical, dental, and vision insurance plans for you and your family. Additional insurance coverage options for life, accident, or critical illness. Flexible paid time off, sick leave, short-term and long-term disability. 10 US observed holidays, and Canadian statutory holidays by province. A home office stipend. 401(k) for US-based employees and RRSP for Canada-based employees. Paid parental leave. A local in-person meet-up program. Hubs in San Francisco and Toronto. (Please note the above benefits & perks are for full-time employees) EvenUp may use AI notetakers and other recording devices in the recruiting process. If you interview with us, with your consent, we may record your conversations and summarize them into notes for internal use. Recording is optional, and declining will not affect your candidacy. EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr