Marketing Manager

Job Description:

GENERAL STATEMENT OF RESPONSIBILITIES:

The Marketing Manager serves as a strategic marketing partner to academic departments, student support services, administrative offices, and institutional leadership, providing expert consultation, project management, and creative direction for a wide range of marketing and communications initiatives that advance the College's mission, enrollment goals, workforce development efforts, and student success.
Working collaboratively with faculty, staff, administrators, and external partners, the Marketing Manager leads the planning, development, coordination, and execution of integrated marketing campaigns and communications projects from concept through completion. This position manages multiple concurrent projects while ensuring all marketing materials reflect the College's brand standards, strategic priorities, and commitment to accessibility, inclusion, and excellence.

A significant area of responsibility includes serving as the primary marketing lead for the Center for Community and Professional Education (CCAPE), developing and executing comprehensive marketing strategies that promote workforce development programs, professional training, lifelong learning opportunities, community education offerings, and customized business and industry partnerships.
The Marketing Manager must possess exceptional project management, communication, writing, and relationship-building skills, along with understanding and demonstrated ability in basic graphic design, the ability to balance competing priorities, advise internal stakeholders on marketing best practices, and deliver high-quality marketing solutions in a fast-paced, collaborative environment.

EXAMPLES OF DUTIES:

1. Serve as the primary marketing consultant for academic departments, student support services, administrative offices, and other stakeholders providing strategic guidance on marketing and communications needs.
2. Meet with faculty, staff, administrators, and other stakeholders to assess project goals, identify target audiences, develop marketing strategies, and recommend effective communications approaches.
3. Lead marketing projects from initial consultation through planning, creative development, production, implementation, and post-project evaluation while managing multiple projects simultaneously.
4. Working alongside the College's Assistant Director of Visual Communications, provide graphic design support using tools such as Canva or other systems in creating on-brand visual collateral. This includes print and digital communications.
5. Develop integrated marketing campaigns supporting academic programs, enrollment initiatives, student services, special events, community outreach, institutional priorities, and other College initiatives.
6. Write, edit, and coordinate the production of marketing and communications materials across print, digital, environmental, and promotional platforms, ensuring consistency with institutional messaging and brand standards.
7. Serve as the primary marketing manager for the Center for Community and Professional Education (CCAPE), planning and executing marketing strategies that increase awareness and enrollment in workforce training, professional development, continuing education, community education, and corporate partnership programs.
8. Collaborate with members of the Strategic Communications and Marketing Office to coordinate photography, videography, graphic design, digital communications, advertising, media relations, and other creative services necessary to support marketing initiatives.
9. Develop project timelines, establish priorities, coordinate production schedules, and ensure projects are completed accurately, efficiently, and within established deadlines.
10. Maintain strong working relationships across the College by providing responsive, consultative customer service while balancing institutional priorities and departmental needs.
11. Ensure all marketing materials adhere to College brand standards, editorial guidelines, accessibility requirements, and institutional messaging.
12. Coordinate with external vendor and other service providers as needed to support marketing projects and ensure quality deliverables.
13. Monitor the effectiveness of marketing initiatives using available data and stakeholder feedback, making recommendations for continuous improvement.
14. Stay current with higher education marketing trends, communications strategies, emerging technologies, and best practices to strengthen the College's marketing efforts.
15. Work actively with all areas of the College to foster collaboration, collegiality, innovation, and exceptional service.
16. Provide flexible, responsive, and high-quality service to students, faculty, staff, community members, and external partners while continuously evaluating and improving marketing processes.
17. Perform other duties as assigned.

Requirements:

MINIMUM QUALIFICATIONS :

1. Bachelor's degree in Marketing, Communications, Public Relations, or a closely related field.
2. Five (5) years of progressively responsible professional experience in marketing, communications, public relations, advertising, or a related field.
3. Demonstrated experience managing multiple complex marketing projects from concept through implementation.
4. Excellent written, verbal, editing, and presentation skills with the ability to tailor communications for diverse audiences.
5. Experience developing integrated marketing campaigns across print and digital platforms.
6. Strong organizational and project management skills with the ability to prioritize competing deadlines while maintaining exceptional attention to detail.
7. Demonstrated ability to build collaborative relationships and work effectively with individuals across all levels of an organization.
8. Knowledge of branding principles, marketing strategy, audience segmentation, and communications planning.
9. Experience working with creative professionals, vendors, and production partners.
10. Commitment to the mission and values of a comprehensive community college.
11. Unrestricted authorization to work in the United States.

ADDITIONAL PREFERRED QUALIFICATIONS:

1. Experience in higher education marketing or communications.
2. Experience marketing higher and/or continuing education/professional training programs.
3. Familiarity with project management software and collaborative workflow systems.
4. Experience managing print production and vendor relationships.
5. Working knowledge of Adobe Creative Cloud, content management systems, digital marketing platforms, and modern design tools such as Canva.
6. Experience interpreting marketing analytics and campaign performance metrics.

Equivalency Statement

Applicants who do not meet the qualifications as noted above are encouraged to upload a separate statement to define precisely how their background and experience have prepared them with the equivalent combination of education, training, and experience required for the responsibilities of this position.



Additional Information:

COMPENSATION : Full-time, Non-Unit Professional Position. Annual Salary range of $75,000.00 - $85,000.00, dependent on qualifications. Includes participation in a comprehensive employee benefits program and the option for membership in the Massachusetts State Employees' Retirement System.

APPLICATION DEADLINE: September 24, 2026

Please visit our website at for information on Cape Cod Community College.

This appointment is subject to the FY2027 budget appropriations.

Appointment subject to SORI (Sex Offender Registry Information), publicly accessible Massachusetts CORI (Criminal Offender Record Information) and national background checks.

The College cannot consider candidates who do not have unrestricted authorization to work in the United States .

Cape Cod Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statues and College policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College's Affirmative Action/Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights.



Application Instructions:

**ALL APPLICATION MATERIALS MUST BE SUBMITTED ELECTRONICALLY IN ORDER TO BE CONSIDERED.**

Begin the online application process by going to the APPLY NOW link. During the process you will be given an opportunity to upload required documents : a cover letter addressing how you meet the minimum requirements of the position and resume (failure to submit requested documents may result in disqualification). Please note that finalist candidates will be asked to provide three current professional letters of reference and transcripts.

See the FAQ for using our online system. Please contact us if you need assistance applying through this website.

Returning Applicants - Login to your Cape Cod Community College Careers Account to check your completed application.