Manager, Cross Border Destination Marketing, Southeast Asia

Manager, Cross Border Destination Marketing, Southeast Asia

Overview

• Support the implementation of cross-border destination marketing strategies aligned with business priorities and market opportunities.


• Monitor travel, consumer, and spending trends to identify opportunities for marketing initiatives.


• Contribute market insights and recommendations that support regional growth objectives.

• Execute destination marketing campaigns across Southeast Asia to drive awareness, travel consideration, and spending.


• Coordinate integrated marketing activities across digital, social, PR, partnerships, and events.


• Support content development, campaign delivery, and performance tracking to optimize results.

• Build and maintain relationships with tourism boards, travel partners, merchants, issuers, and other ecosystem stakeholders.


• Support the execution of co-marketing initiatives and partnership programs.


• Coordinate with key stakeholders to ensure successful delivery of joint marketing activities.

• Assist in developing and executing consumer engagement initiatives, including cardholder offers, travel promotions, and loyalty campaigns.


• Collaborate with internal teams to enhance traveler and consumer experiences.


• Identify opportunities to strengthen cross-border marketing activities through partnerships and consumer insights.

• Utilize available data, consumer insights, and market intelligence to evaluate campaign effectiveness.


• Support reporting, dashboard development, and performance measurement activities.


• Provide campaign results and recommendations to stakeholders to improve future initiatives.

• Work closely with Communications, Product, Sales, Advisors/Consulting, Digital, and Data teams to deliver integrated marketing programs.


• Support regional and local market teams in executing destination marketing activities.


• Share best practices and learnings across markets to enhance program effectiveness.

• 6-8 years of experience in marketing, destination marketing, travel and tourism marketing, partnerships, or related fields.


• Experience supporting multi-market marketing campaigns and partnership initiatives.


• Understanding of travel, tourism, retail, payments, or digital ecosystems.


• Ability to analyze data and market insights to support business recommendations.


• Strong project management and stakeholder management skills.


• Excellent communication and presentation skills.


• Ability to work effectively in a matrixed and cross-functional environment.


• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;


• Ensure the confidentiality and integrity of the information being accessed;


• Report any suspected information security violation or breach, and


• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.