Product Manager, Marketing Technology

Product Manager, Marketing Technology

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The Product Manager, Marketing Technology is a visionary, strategist, analyst, customer evangelist, respected leader of execution, and professional relationship builder all rolled into a single dynamic package. Every product at T-Mobile is envisioned and created to achieve a specific business purpose or set of business results. The Product Manager is ultimately accountable, responsible, and has ownership of T-Mobile's MarTech platforms, tools, and capabilities — spanning campaign orchestration, customer data infrastructure, personalization, and marketing automation — envisioned and created to achieve specific business results. At a high level this means identifying the intersection of marketing team problems/unmet needs (an opportunity), technical feasibility, business objectives, securing funding, and leading a cross-functional team as well as key stakeholders to deliver against the opportunity. Product Manager is a "jack-of-all-trades" leveraging deep customer empathy, strategic thinking, commercial, analytical, and leadership prowess to successfully deliver delightful and differentiated MarTech products and capabilities that drive marketing efficiency, campaign effectiveness, and growth — positively impacting both customers' lives. No day is the same for the Product Manager, Marketing Technology. Day to day activities or responsibilities include conducting market and vendor research across the MarTech landscape; generating product requirements for marketing platforms and tools; determining technical specifications for data integrations and campaign systems; defining long-term strategy for T-Mobile's MarTech stack; creating the product road map for marketing technology capabilities; helping drive and support technical delivery end to end; defining scope for releases/product increments; partnering with development, project/program management, marketing operations, data engineering, and other key stakeholders to define release schedule; and support/drive go-to-market and platform adoption activities as needed.

Job Responsibilities

Vision, Strategy, and Analysis:

• Owns product end to end for products or features with moderate level of complexity and scope. This includes creating, managing, maintaining and communicating product vision and roadmap.
• Identifies target customer(s) for existing or future products drives end user product research.
• Partners with business and internal/external stakeholders to understand current customer experiences, identifies areas of opportunity.
• Conducts analysis of quantitative and qualitative data to identify product innovation opportunities or root cause of issues and assess opportunity size and impact. May work with data scientists to answer complex questions or identify meaningful insights from data.
• Leverages rapid hypothesis driven testing methodologies and experiments (i.e. paper prototype, A/B testing, etc.) to inform direction, prioritize investment.
• Conducts cost-benefit / ROI / NPV analysis, competitive product analysis, to support decision making.
• Works with stakeholders and follows enterprise process to secure and maintain product funding.
• Communicates, influences, and sells ideas at Director level and below. This includes regularly delivering product presentations.
• Conducts specific ad hoc analysis and provides insights to management on request.
• Recommends product feature set and positioning strategies to improve customer experience, and drive or support growth.
• Works with external third parties to assess partnerships and licensing opportunities.
• Develops and maintains current understanding of MarTech trends (e.g. CDPs, AI-driven personalization, identity resolution, clean rooms, marketing automation). Assesses how trends impact the roadmap or create opportunities for innovation across T-Mobile's marketing technology ecosystem. • Maintains working knowledge of MarTech vendor landscape and evaluates build vs. buy decisions in partnership with marketing and technology leadership.

Customer Evangelist:

• Leverages customer insights and marketing performance data for product vision, strategy, roadmap, priorities — with a focus on enabling more relevant, personalized, and efficient customer experiences through technology.
• Dedicates time to customers actively meeting with them to build deeper empathy and understand their needs and priorities.
• Create, manage, foster an active VOC feed for themselves and team.
• Actively looks for opportunities to delight or meet customer's unmet needs.
• Evangelizes and advocates for the customer both internally (IC through C level) and externally, perpetuating the customer-first mindset.
• Creates an environment and culture where the team is immersed in customer-first mindset.
• Tests ideas with real customers to ensure that the product delivers the desired benefit.

Product Execution / Delivery:

• Translates product/platform strategy by writing detailed features and user stories consumable for Dev teams for moderately complex MarTech products and integrations — including campaign management platforms, customer data pipelines, audience segmentation tools, and measurement frameworks. This work may include creation of prototypes.
• Owns and manages product backlog and priorities with our business and technology partners. Backlog at this level typically serves 1 - 4 Agile / Scrum / Sprint teams.
• Scopes and prioritizes activities based on business and customer impact.
• Collaborates with Architecture and Dev teams to ensure technical debt and long-term technical investment is factored into roadmap.
• Ensures existing production defects are factored into regular backlog prioritization for resolution based on priority.
• Collaborates with stakeholders and Dev / Execution teams to create and communicate anticipated release schedule.
• Generates and maintains dashboards and reports that track product health, MarTech platform adoption, and success metrics — including campaign throughput, integration reliability, audience activation rates, and marketing ROI enablement.
• Conduct Product Quarterly Business Reviews (QBR's) and Steering meetings.
• Runs beta and pilot programs with early-stage products and samples.
• Collaborates with advertising and public relations to promote product.
• Supports sales, marketing, and other stakeholder teams with the necessary product knowledge and additional documentation.
• Assists with the overall execution relating to all aspects of the software development process, from defining the strategy and architecture through deployment and support.
• Communicates technical challenges to stakeholders and makes educated trade-off decisions based on those challenges.
• Accountable for product quality and performance in production environment. Accountable for product team response in event of critical or high impacting defect, including communications to stakeholders at all levels.
• Manages development of adoption tools and training materials.
• Identify execution, operational, organizational issues that impede product success. Drive improvement plan to change or resolve issues (within sphere of influence).

Relationship & People, Professional Development:

• Collaborates and develops positive working relationships with many technical and non-technical teams, including marketing operations, data engineering, analytics, sales, commercial accounting, legal, go-to-market, and finance. Partners closely with Mar Tech vendors (e.g. ESP, CDP, CRM, paid media platforms) and other third parties.
• Develops positive working relationships with Customer groups or Customer Representatives.
• Maintains professional knowledge by attending educational workshops; reviews professional publications; establishes personal networks; participates in professional societies.
• Develops adoption tools and training material.

Education and Work Experience

• Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)

• 4-7 years Relevant Product Management experience in an agile software product development environment; experience with MarTech platforms (CDP, ESP, CRM, DMP, paid media, or marketing automation) strongly preferred. (Required)

Knowledge, Skills and Abilities

• Agile Methodology (Required)
• Backlog Management (Required)
• Business Acumen (Required)
• Data Analysis (Required)
• Market Research (Required)
• Product Management (Required)
• Stakeholder Management (Required)
• Strategic Thinking (Required)
• Technical Writing (Required)
• User Experience (UX) (Required)
• Marketing Technology Platforms (CDP, ESP, CRM, DMP) (Required)
• Data Integration & API Concepts (Preferred)
• Audience Segmentation & Personalization (Preferred)

• At least 18 years of age
• Legally authorized to work in the United States