CRM Marketing Specialist

About You The CRM Product Specialist will serve as the product owner and subject‑matter expert for the CRM platforms across the United States. This role ensures Colliers’ bespoke CRM effectively supports sales, leasing, capital markets, and advisory teams, driving adoption, data quality, and business value while aligning regional needs with the global CRM roadmap. Working collaboratively with the IT Product team to deliver agreed business requirements. In this role, you will Serve as the Americas CRM Product Specialist and subject‑matter expert, owning end‑to‑end CRM, deal management, and pipeline workflows. Partner with business stakeholders to gather, analyze, and document requirements, pain points, and opportunities to improve CRM processes and user experience. Design and optimize CRM processes by driving standardization, automation, and adoption of global best practices while accommodating regional business and compliance needs. Translate business requirements into functional specifications, user stories, and prioritized backlog items, working closely with Product Owners, technology teams, and vendors. Act as the key liaison between business and technology teams, facilitating workshops, backlog refinement, solution validation, and stakeholder alignment. Lead and support CRM enhancements, system rollouts, and migrations, ensuring successful delivery, user adoption, and change management across the region. Provide advanced functional support, monitor system performance and usage trends, and drive continuous product and process improvements based on user feedback. Champion data quality, governance, and compliance standards while ensuring CRM solutions align with enterprise architecture and security requirements. Deliver actionable CRM reporting, dashboards, and insights, partnering with data teams to improve forecasting, pipeline visibility, and business decision‑making. What You’ll Bring Degree and/or diploma in Business, Information Systems, Technology, Commerce, or a related field. 5–8+ years of experience in CRM product management, sales operations, business systems, product operations, or a related role. Hands‑on experience with Salesforce or other enterprise CRM platforms, including configuration, workflows, reporting, and dashboards. Proven experience supporting regional or multi‑country CRM implementations and driving user adoption across diverse stakeholder groups. Strong understanding of sales, leasing, deal management, and pipeline processes within a B2B, professional services, or commercial real estate environment. Demonstrated ability to translate complex business requirements into scalable technology solutions and process improvements. Experience working within Agile delivery environments, including requirements gathering, user acceptance testing (UAT), release coordination, and backlog management. Excellent communication, stakeholder management, facilitation, and relationship‑building skills across business and technology teams. Strong analytical, problem‑solving, and continuous improvement mindset, with experience in data governance, reporting, and CRM data quality management. A collaborative, accountable, and customer‑focused approach, with a passion for product ownership, change management, and delivering exceptional business outcomes. Salary Approximate Base Salary Range for this Role: $125,000 – $150,000. Bonus This position is eligible for an annual bonus, based on company and individual performance. Benefits Employees (and their families) are provided options for employer‑subsidized medical benefits including RX, dental, vision, as well as employer‑paid basic life/AD&D insurance and short‑term / long‑term disability. Employees can enroll in the company’s 401(k) plan, which includes an employer match. Additional benefits include 10 days of sick leave, a minimum of 15 days vacation annually (certain senior‑level roles eligible for unlimited time off), 10 paid holidays plus two personal flex days throughout the calendar year, and up to 12 weeks for birth parents and 4 weeks for non‑birth parents (including adoptive/foster parents) after successful completion of 90 days of employment. Individuals may be eligible for additional benefits under applicable state law. Equal Opportunity Employment Colliers respects diversity and is an equal opportunity employer. No employee or applicant for employment will be discriminated against on the basis of any actual or perceived membership in any protected category including race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. If you are a qualified applicant who requires reasonable accommodation to complete a job application, pre‑employment testing, a job interview or to otherwise participate in the hiring process, please contact View email address on click.appcast.io for assistance. Additional Information Applicants must be currently authorized to work in the United States on a full‑time basis. The employer will not sponsor applicants for work visas. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr