Parts & Accessories Marketing Specialist

Job DescriptionYamaha has an opportunity for a Parts and Accessories Marketing Specialist to join our Motorsports group in Marietta, GA. The P&A Marketing Specialist leads Parts & Accessories marketing initiatives, supporting new product launches, asset development, product messaging, licensing/apparel coordination, and eCommerce updates. This role works cross‑functionally and provides onsite support at select events to meet P&A and Yamalube business objectives. (Note: this position is onsite and relocation is not being offered at this time).What You'll Be Doing:Work with the Parts & Accessory team to create the marketing strategy that supports the business expansion strategy. Lias across the functional marketing experts to plan individual tactics to execute said strategy.Accessory asset development for Catalogs, Flyers, Shopyamaha.com updates & Social PostsFacilitate video asset projects and photography project needs - P&A videos, press functionsWork with unit groups to maximize parts and accessory exposure throughout marketing effortsWork with the digital team on Build Your Own accessory configuratorsOversee Yamalube product support needs for Racing, Press EventsProvide Media Event support by showcasing priority accessories (working with the P&A Accessory Product Information Specialist to build and providing accessorized units at events)Supervise accessory vendor needs, i.e. contracts, marketing copy, co-op support, samplesAttend/support appropriate industry trade/consumer events in support of marketing effortsSupport licensing and apparel as requiredEnsure marketing strategy reflects national, regional, and local executions. Work across the sales team to ensure availability of tools and marketing materials to support focus areas including training. What You Need to be Successful:Bachelor’s degree in Marketing or related field preferred5+ years industry and marketing or communications experienceAble to think strategically, prioritize multiple projects simultaneously and demonstrate strong time management skills with limited supervisionMust be able to work well independently as well as within a team-based environmentPowersports product familiarity and proper certifications and experience a plusCollateral and Digital communication experience preferredStrong interpersonal skillsExcellent written and verbal communication/presentation skillsProficient in MS Office applications (Word, Excel, PowerPoint, Outlook)Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms; as such, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!What's in it for you:401(k) and Profit SharingFertility Benefits37.5 hour work-weekMedical, Dental, VisionLife and AD&D InsuranceWellness ProgramShort-Term Disability Coverage (for hourly roles)Long-Term DisabilityStudent Debt Repayment BenefitsAbility to borrow Yamaha productReports to: Digital Marketing Strategy ManagerYamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job DetailsJob Type: Full TimeCategory: MarketingSalaried: Salaried